VP Product Marketing

WHO WE ARE:

Xactus (pronounced ‘Zac-tus') is the leading verification innovator for the mortgage industry. We have over 6,500 clients ranging from the largest bank and non-bank mortgage originators to credit unions and mortgage brokers. With 2 operation centers across the U.S., Xactus works closely with our clients to digitally integrate a 360° approach to verification across their workflows. As a result, lenders can easily access the technology necessary to meet consumer demands for a modern mortgage experience with industry-leading speed, reliability, and accuracy - while also closing more loans more quickly with greater profitability.

We provide a friendly work environment while also providing many opportunities for you to enhance your skills. We have a top-notch financial leadership team who prioritizes building talent. If you are curious and searching for a change that will be fun and rewarding, please reach out to us! We would love to have you on our team!

WHO YOU ARE:

You are a career-minded, driven individual who is looking for a position that challenges you and supports your professional development.

THE BENEFITS WE OFFER:

A friendly, supportive environment which is highly rated by Xactus employees. Feedback from our employees says: 'The people I work with treat each other with respect,' 'I feel accepted by my coworkers,' and 'The person I report to cares about me as a person.'

Xactus offers medical, vision and dental insurances, bonus programs, fitness reimbursement and other healthy life-style programs through our benefits carrier, 401k plan with a company match, short and long-term disability, life insurance, accident and critical illness insurance, health savings account, flexible spending account, employee assistance program, legal services, employee discounts and more.

This is a full time exempt position with a salary compensation range from $165,000-$175,000. This position can be done remotely based in the US

SUMMARY:

We are seeking a seasoned and visionary Vice President of Product Marketing to lead and elevate our product marketing efforts. This role will be instrumental in defining and executing strategies that drive product awareness, adoption, and revenue growth. As the VP of Product Marketing, you will build and scale our product marketing with a keen focus on go-to-market strategy and execution, aligning cross-functional initiatives, and ensuring our products resonate with target audiences in a competitive market.

ESSENTIAL FUNCTIONS:

The following is a list of essential functions, which is subject to change at any time and without advance notice. Management may assign new duties, reassign existing duties, or eliminate a function based on business needs or at its sole discretion.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategy Development

• Define and execute the product marketing strategy to support business growth, aligning with overall company goals.
• Drive the creation of product positioning, messaging, and value propositions that differentiate our offerings in the market.
• Collaborate with executive leadership to align product marketing efforts with company vision and priorities.
• Partner with cross-functional teams to define customer segmentation that includes personas to help us better understand and meet the needs of our audience.

Go-to-Market Leadership

• Oversee the development and execution of go-to-market (GTM) strategies for new and existing products.
• Align product marketing efforts with overall business objectives and revenue goals.
• Lead successful product launches, ensuring all teams are equipped with the tools and information needed for success.
• Partner with product management to align on product roadmaps, features, and customer-centric enhancements.

Team Building and Leadership

• Foster a culture of collaboration, innovation, and data-driven decision-making and continuous improvement.
• Provide clear direction, set measurable goals, and ensure accountability across stakeholders.

Market and Competitive Intelligence

• Conduct in-depth market research to understand customer needs, market trends, and competitive dynamics.
• Act as the customer advocate within the organization, influencing product development and marketing strategies.
• Identify and capitalize on market opportunities to drive growth and expand market share.
• Maintain in-depth knowledge of current and future competitors and develop strategies to win against them.

Cross-Functional Collaboration

• Partner with product management, sales, marketing, and customer advocacy teams to develop sales enablement tools, training, and materials.
• Collaborate with peers in marketing to create impactful campaigns that drive lead generation and customer acquisition.
• Work closely with key stakeholders across functions to measure the effectiveness of product marketing initiatives and refine strategies accordingly.

Content Creation and Communication

• Oversee the development of compelling product-related content, including case studies, whitepapers, webinars, and presentations.
• Collaborate with product management on developing internal communications and training to ensure transparency, alignment and cross-function coordination of GTM.
• Ensure internal communications and commitments are aligned to help drive appropriate external communications.
• Act as spokesperson for the products in briefings, media interviews and industry events as needed.