Senior Product Marketing Manager

GENERAL DESCRIPTION

The Senior Product Marketing Managers position is to accelerate the localization of our U.S. consumer business. This role is critical in establishing a robust consumer insights system, defining product strategies tailored to local needs, and driving omnichannel marketing execution. You will lead the end-to-end product development lifecycle, from opportunity identification to go-to-market strategy, ensuring our products resonate deeply with US consumers.

ESSENTIAL JOB DUTIES/RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential job functions. Essential job functions and duties include, but are not limited to:

• Consumer Insights & Product Strategy
• Establish and manage a consumer insights system to uncover unmet needs and market opportunities.
• Analyze market data and consumer behavior to identify high-potential categories and define product roadmaps.
• Product Development Lifecycle
• Translate insights into actionable product definitions and lead the full development process.
• Own the 4P strategy (Product, Price, Place, Promotion) for each product launch.
• Research & Validation
• Design and implement consumer research plans throughout the product lifecycle.
• Collaborate with research partners to ensure findings are actionable and integrated into product decisions.
• Cross-Functional Collaboration
• Work closely with brand, e-commerce, and project management teams to ensure successful product launches.
• Coordinate marketing, sales operations, and inventory planning to optimize performance.
• Travel: Travel as necessary for client meetings, trade shows, and team coordination.

QUALIFICATIONS:

• Education: Bachelor’s degree (Marketing preferred)
• Experience:
  • Minimum 5 years of experience as a Product Manager in consumer goods; FMCG experience preferred.
  • Proven track record in leading or participating in consumer research initiatives.
• Skills:
  • Deep understanding of product development processes.
  • Strong grasp of 4P marketing methodology and practical application.
  • Familiarity with consumer research logic and tools.

• General Competencies:
  • Native U.S. cultural understanding (born and raised or long-term resident).
  • Sharp intuition for consumer psychology and behavior.
  • Excellent communication, coordination, and learning abilities.
  • Optimistic, detail-oriented, and resilient under pressure.
  • Self-driven, collaborative, and comfortable working across time zones.

Note:  The Company reserves the right to modify, update, change and/or make corrections to this job description, at the sole discretion of senior management, at any time during the employee’s employment term, at the sole discretion of management.

Siro Pharma is an employer committed to inclusion and diversity. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.