Senior Product Marketing Manager

Title: Senior Product Marketing Manager                                                                      
FLSA Status: Exempt
Department: Brand Marketing                                                                                         
Supervises: None
Position Reports to: Vice President, Brand & Sports Marketing
Location: St. Louis Corporate Office- 111 Westport Plaza Drive, St. Louis, MO 

 General Overview: The Senior Product Marketing Manager is responsible for planning and executing product marketing launches and releases that align with the overall marketing strategy. This role will play a critical part in driving demand for the brand’s product portfolio, with a primary focus on bats, gloves, and protective equipment.  

Duties & Responsibilities:

• Lead the development and execution of product marketing strategies for high impact product launches and portfolio growth (Go-to-Market’ initiatives, campaigns, and product launches):
  • Assist and write 360-degree marketing briefs outlining strategy and creative
  • Marquee and priority product launches annually
  • Secondary and tertiary product category releases annually
  • Content creation (brainstorming, planning and execution) of various photo/video shoots
  • Social media specific content creation, storytelling, and influencer/ambassador network 
  • Partner with product management, sales and brand teams to align road maps and GTM strategies
• Consumer Engagement (programs, brand event activations, and experiential marketing):
  • Work with key stakeholders and provide support for the Rawlings brand
  • Support brand engagement and grassroots teams, communicate marketing updates and strategies, drive content development
• Collaborate with cross functional teams to execute marketing initiatives from brainstorm through execution annually. 
• Manage launch calendar with key stakeholders to ensure all elements of the marketing launch strategy are aligned and executed according to strategy and timing.
• Develop eye-catching and compelling presentation decks as part of internal or external presentations.
• Support retail accounts and ECOM/Omnichannel through marketing communications, delivery of marketing assets, and help produce custom asset requests with graphics department.
• Leads creative services and project management workflow to ensure accurate and timely execution of all team projects.
• Maintains Master Marketing Calendar, ensuring launch/release dates are accurate and aligned with creative content flighting. 
• Monitor market trends and competitive activity to inform strategy and decision-making.
• Assists with annual catalog production and studio photography.
• Owns and manages online marketing asset library.
• Other duties as assigned. 

Education & Experience

• Bachelor’s degree or equivalent work experience required.
• 8+ years’ experience in Marketing (Brand Marketing, Retail Marketing, Social Media, Creative Content, Events, etc.).
• Proven success in launching and scaling products across retail and ecommerce channels
• Knowledge of baseball and fastpitch softball, with an understanding of consumer needs and market dynamics preferred. 
• Strong verbal, written, presentation, and communication skills.
• Extremely detailed and deadline orientated.
• Excellent organizational skills.
• Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint.
• Project management platform experience (Wrike, Asana, Basecamp, etc.).
• Ability to network and utilize internal and external resources.
• Comfortable working in a fast-paced team environment.
• Able to set priorities, execute, and follow them through.
• Advertising/production knowledge and sports experience preferred.
• Agency background/knowledge preferred.

Working Conditions: General office working conditions with 20% travel. 

This job description does not list all the duties of the job.  Position may be required to perform other duties as needed.