Senior Product Marketing Manager

POSITION OVERVIEW

We are seeking a strategic, hands-on Senior Product Marketing Manager to build and lead our product marketing function. This role will own positioning, go-to-market strategy, product messaging, pricing & packaging strategy, and sales enablement, directly influencing revenue growth and market differentiation.

This is an ideal opportunity for a strong B2B SaaS product marketer who thrives in high-ownership environments and is excited to build from the group up. Experience selling into CPG manufacturers is a significant advantage.

ESSENTIAL DUTIES AND KEY RESPONSIBILITIES 

1. Product Marketing Strategy & Ownership
2. • Own and evolve product positioning and messaging across solutions and target markets.
   • Define and refine ideal customer profiles (ICPs), buyer personas, and value propositions.
   • Establish foundational messaging frameworks that scale across marketing and sales channels.
   • Serve as the internal expert on competitive positioning and market trends.
3. Go-to-Market Leadership
4. • Develop and execute GTM strategies for product launches, feature releases, and new market expansion.
   • Partner with Sales to align messaging to pipeline and revenue goals.
   • Drive cross-functional alignment to ensure successful launch execution.

1. Sales Enablement & Revenue Impact
2. • Create and maintain core sales enablement materials (pitch decks, one-pagers, case studies, battle cards, ROI narratives).
   • Conduct sales training on positioning and messaging.
   • Lead win/loss analysis and translate insights into strategic adjustments.
   • Partner with RevOps to evaluate pipeline contribution and conversion performance.

1. Pricing & Commercial Input
2. • Support pricing and packaging strategy through competitive and market research.
   • Provide recommendations to improve monetization and product-market fit.

1. Hands-On Content & Execution
2. • Develop high-impact messaging assets directly, including:

• • Product messaging guides
  • Launch materials
  • Strategic case studies
  • Thought leadership content
  • Partner with external contractors or agencies as needed.
  • Build scalable processes and templates for future team expansion.

1. Website & Digital Experience Ownership
2. • Own product messaging and positioning across the company website to ensure it clearly communicates our value proposition and differentiation.
   • Partner with the SVP of Marketing & the website contract team to evolve site structure, product pages, and conversion paths to better reflect our solutions and target buyers.
   • Identify opportunities to improve clarity, storytelling, and conversion performance across key digital journeys.
   • Ensure alignment between website messaging, GTM campaigns, and sales enablement materials.
   • Use performance data and user insights to continuously optimize website effectiveness.

1. Cross-Functional Leadership
2. • Act as the bridge between Product, Marketing, and Sales.
   • Provide market insight into product roadmap discussions.
   • Present GTM strategy and performance insights to leadership.

1. Build for Scale
2. • Establish foundational product marketing processes and documentation.
   • Identify hiring needs and define future team structure as growth allows.

QUALIFICATIONS

• 7+ years of marketing experience, with 4–5+ years in B2B SaaS product marketing.
• Demonstrated experience owning end-to-end go-to-market strategy.
• Experience in high-growth, performance-driven, or private equity-backed environments preferred.
• Experience marketing to mid-market or enterprise B2B buyers strongly preferred.
• Experience in retail, CPG, data, analytics, or adjacent industries is a plus.
  
  

BENEFITS

• Competitive salary and bonus structure
• Options plan
• Paid vacation and sick time
• Health, dental, and vision insurance
• Company-paid life insurance
• Supplemental Insurance 
• 401(k) and Company match