Senior Product Marketing Manager

Who we are:

We know what grocery shoppers will buy before they buy them. 

AdAdapted is a leading mobile ad solution for CPG and grocery retailers. 

We’ve created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists.

With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world’s largest CPG brands. 

Role Summary:

As a Senior Product Marketing Manager you will play an important role in driving growth and user adoption of products and features across the AdAdapted ecosystem.  This is a highly strategic and collaborative position critical to the success of our product line.

You will develop and execute go-to-market plans and work across the marketing team on strategies to ensure continued adoption and growth of new AdAdapted products and services such as retailer-focused offerings and proprietary products focused on growing “vice” categories.  The ideal candidate must be innovative, analytical, and detail-oriented with the ability to juggle multiple cross-functional projects with stakeholders across marketing and other departments.

You will own:

• Create Go-To-Market plans to promote existing and new mobile advertising products, driving awareness and adoption amongst prospective customers and current clients
• Define product-specific value propositions and create messaging to differentiate new and existing AdAdapted offerings
• You will be tasked with arming our salesforce with marketing collateral to ensure they are well prepared to sell new solutions, which could include developing sales enablement materials such as slide decks and battle cards.
• Collaborate with cross-functional partners across marketing, analytics, product, engineering, sales, and operations on product launches and other special projects. 
• Stay on top of cutting-edge marketing tactics, market trends, and the competitive landscape relevant to the product areas that you support.