As a Product Marketing & Technical Content Writer, you will be crucial in bringing our products and related support materials to market and ensuring our customers understand how to use them effectively. You will bridge the gap between product development, marketing, and sales by creating compelling, user-centric content. This involves both understanding our product's value proposition and translating technical information into easily understandable documentation and videos.
Roles and Responsibilities
Product Marketing:
- Collaborate with product managers to develop product positioning and messaging that resonates with target audiences.
- Work with cross-functional teams to ensure successful product releases.
- Develop targeted messaging informed by user research, market insights, and product understanding.
- A storyteller. You have deep empathy for users and can adapt how you communicate to best reach and engage your audience—from developers to technical and non-technical founders—and differentiate Eltropy.
- Support marketing collateral, including website content, blog posts, email campaigns, brochures, and social media posts, highlighting product features and benefits.
- Support the development of sales enablement materials such as presentations, case studies, and sales decks.
- Conduct market research to understand target audiences, competitors, and industry trends, using insights to inform marketing strategies.
- Build engaging content for a self-service onboarding program.
- Contribute to the ongoing product marketing strategy by suggesting improvements based on performance analysis and customer feedback.
- You have excellent verbal and written communication skills.
- Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market.
Technical Writing:
- Create and maintain product documentation such as user manuals and how-to guides.
- Simplify complex technical concepts into clear, user-friendly language.
- Collaborate with product teams to ensure technical accuracy and gather necessary information.
- Write content for product releases, including release notes.
- Utilize visual aids like diagrams and screenshots to improve understanding.
- Manage and enhance documentation sites, like Zendesk, including publishing and organizing content.
- Develop scalable documentation processes and style guides.
Qualifications:
- A Bachelor's Degree in a related field like Technical Writing, Communications, or Marketing is required.
- 3+ years of experience in product marketing and technical writing within a high-tech, software as a service (SaaS) industry is expected.
- Strong writing and editing skills are essential for adapting content to different audiences.
- A good grasp of product marketing principles and the ability to understand and explain complex technical information are required.
- A deep understanding of Zendesk is required.
- Experience with content management systems and documentation tools is required.
- Familiarity with version control systems is desired.
- Strong communication, collaboration, project management skills and the ability to manage multiple tasks are required.
Nice to Haves:
- Experience with SaaS platforms.
- Proficiency in relevant software tools is also advantageous.
Why Join Us?
- Be part of a dynamic, high-growth tech company with an exciting future.
- Work in a collaborative and supportive environment that values innovation and employee experience.
- Competitive compensation and benefits, including healthcare, 401(k), and professional development opportunities.
- An opportunity to make a direct impact in shaping An opportunity to make a direct impact in shaping a meaningful and lasting impact on the world of community financial institutions.
About Eltropy (www.eltropy.com)
Eltropy is on a mission to disrupt the way people access financial services. Eltropy enables financial institutions to digitally engage in a secure and compliant way. Using our world-class digital communications platform, community financial institutions can improve operations, engagement and productivity. CFIs (Community Banks and Credit Unions) use Eltropy to communicate with consumers via Text, Video, Secure Chat, co-browsing, screen sharing and chatbot technology — all integrated in a single platform bolstered by AI, skill-based routing and other contact center capabilities.
Eltropy Values:
- Customers are our North Star
- No Fear - Tell the truth
- Team of Owners
Eltropy is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.