Product Marketing Specialist
The American Occupational Therapy Association
Full-time
On-site
North Bethesda, Maryland, United States
Product Marketing
POSITION SUMMARY:
The Marketing Specialist supports the implementation of AOTA’s integrated marketing initiatives across member, product, and event campaigns. With a focus on email marketing, digital asset creation, and campaign coordination, this role helps bring marketing strategies to life through thoughtful execution, attention to detail, and a working knowledge of platforms like HubSpot, WordPress, and Meta Business Suite.
This role works collaboratively with the Manager of Marketing Operations, Manager of Graphic Design, and the Communications team to ensure campaigns are timely, aligned, and effective across channels. Ideal candidates are proactive, detail-oriented, and eager to develop their skills in a fast-paced, mission-driven environment.
WORK ENVIRONMENT (Remote):
This position is fully remote with hybrid options in the Bethesda, MD Headquarters.
POSITION SPECIFIC DUTIES:
Email Marketing & Automation
- Build, schedule, and perform quality assurance on emails, landing pages, forms, and basic automation workflows in HubSpot.
- Support the drafting and editing of copy for email and digital content.
- Maintain centralized email campaign calendar in coordination with the team.
Campaign Implementation & Support
- Coordinate campaign deliverables across email, web, social, and paid channels.
- Assist with scheduling, asset uploads, and QA across campaign platforms.
- Help define and apply audience segmentation and personalization tactics.
Digital Content & Web Management
- Update and maintain campaign landing pages and microsites using WordPress.
- Ensure accessibility and brand consistency in all digital materials.
- Collaborate with the Graphic Design team to ensure timely delivery of assets.
Performance Tracking & Reporting
- Compile campaign performance data and assist with monthly and quarterly reporting.
- Monitor email, web, and social metrics to identify trends and support optimizations.
- Conduct competitive research and make tactical recommendations.
Administrative & Team Support
- Maintain asset libraries, campaign documentation, and marketing dashboards.
- Participate in team planning, brainstorming, and retrospectives.
- Provide cross-functional coordination and communication support as needed.
- Performs other duties as assigned.