Product Marketing Specialist

We’re the creators of the iconic Koozie® Can Kooler and a leading supplier in the promotional products industry, imprinting logos on items like pens, tumblers, and calendars. Our Keep It. Give It. mission drives us to make a positive impact for our people, customers, and communities.

Why Work With Us?

Join a people-first culture at Koozie Group, where we prioritize your growth, well-being, and work-life balance with flexible schedules, comprehensive training, and great benefits like medical, dental, vision, 401(k) with employer match, generous PTO, and tuition reimbursement. Enjoy shift differentials, recognition programs, referral bonuses, and opportunities to advance while contributing to our charitable giveback initiatives.

Position Summary

As a Product Marketing Specialist at Koozie Group, you will serve as the marketing counterpart to our Product Development team, ensuring cohesive product positioning, messaging, and go-to-market strategies. You will be responsible for owning product launches, writing compelling product copy, supporting promotional campaigns, managing budgets, analysis and monitoring performance across multiple channels — with a focus on driving awareness, engagement, and sales.

Key Responsibilities

• Collaborate cross-functionally with Product Development, Sales, Creative, and Digital teams to execute successful product launches and Marketing initiatives
• Develop and manage end-to-end launch workflows, timelines, and deliverables
• Write clear and compelling product descriptions, features, benefits, and romance copy aligned with brand tone and customer expectations
• Partner with creative and digital teams to ensure product content is accurate and optimized for digital portals and platforms
• Ownership of the creation, execution, and budget of product promotions and marketing campaigns
• Track and analyze product and campaign performance and spend; provide actionable insights to inform future strategies with stakeholders and leadership
• Ensure consistency in product positioning, messaging, and branding across all channels
• Maintain up-to-date records of product marketing assets and content across internal platforms
• Support the ongoing improvement of product marketing processes and tools

Qualifications

• 5+ years of experience in product marketing, brand marketing, or related role
• Experience in the promotional products or retail industry a plus
• Strong project management skills with the ability to handle multiple projects simultaneously
• Excellent written and verbal communication skills, especially in copywriting and content creation
• Creative mindset with strong attention to detail and problem-solving ability
• Proficiency in Microsoft Office and experience with project management tools (e.g., Monday.com, Asana, Wrike) a plus

Our Commitment to Diversity

We hire talented people from diverse backgrounds to strengthen our team. If you share our values and enthusiasm for Keep the Good Going, you’ll thrive at Koozie Group. We’re proud to be an Equal Opportunity Employer and prohibit discrimination or harassment based on any protected characteristic. We comply with the Americans with Disabilities Act and provide reasonable accommodations to qualified individuals.

Join us to create, grow, and make a difference!