An exciting career as a Product Marketing Specialist is available at Alliance!
The Product Marketing Specialist is responsible for the outbound marketing activities for assigned products with current Channel Partners. This will involve developing the messaging and positioning for products. Product Marketing Specialists conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.
Responsibilities:
- Strategic Marketing Plan – Develop, implement and oversee a marketing plan and related campaigns for specific vendor Channel Partners in order to expand market share and pursue aggressive growth targets; work closely with the Alliance and vendor (corporate) marketing teams to report progress and ROI assessment on all campaigns
- Demand Creation / Lead Generation - Marketing program of key Channel Partners (VAR’s, integrators, etc.) to drive lead generation and market awareness campaigns using marketing tools for nurture and awareness campaign management
- Content Development – Work closely with vendor marketing teams to develop content for campaigns and product launches
- Sales Support – Support Regional Sales Executives with marketing content needs for assigned vendor, or strategic campaigns to drive overall growth for assigned product line.
Qualifications:
- 2-year degree or equivalent work experience in Marketing
- Previous experience working in wireless, IoT, M2M or cellular preferred
- Experience with Marketing Automation Platforms and CRM systems
- Experience managing marketing budgets
- Ability to coordinate and manage small teams of people and influence senior staff
- Excellent communicator who uses proper grammar and spelling when speaking and writing.
- Very detail-oriented with strong analytical skills
- Ability and willingness to be part of a team that strives for success
Why Join Our Team?
- 401K with a company match to help you invest in your future
- Comprehensive medical, dental, vision, and prescription plans to keep you at your best
- Hone your skills or learn new ones with tuition subsidy
- Remote/Hybrid working schedule
Alliance Corporation provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.