Product Marketing Manager
Land Pride Construction Equipment (CE)
Salina, KS
Land Pride, a division of Great Plains Manufacturing, has an opportunity for a motivated and highly qualified individual to join our team as a Product Manager in our Marketing Department.
The CE Product Marketing Manager (PMM) is responsible for Land Pride Kubota-branded line of attachments, linking Engineering, Marketing, and Sales, taking over when the product is market-ready. The PMM is the one responsible for product introduction, helping with messaging and marketing content, and helping to ensure product success. The PMM will identify features and benefits that will add value to the product for customers and dealers – then working with Marketing to create effective sales and marketing strategies, as well as assisting with product training opportunities. This position reports directly to the GPM VP of Marketing and Sales Ops.
This is an on-site role based in our Corporate Offices located in Salina, KS. Overnight and weekend travel is required.
Primary Duties and Responsibilities:
- Participate in overall product strategy, research, and development requirements and coordination between Kubota and Land Pride for new and emerging products.
- Product Comparisons with focus on feature/benefit and competitive price comparisons. Help with messaging on marketing materials that clearly communicate the product’s features and benefits.
- Training on new products with the internal staff, sales, and dealers. customer demos as needed.
- Support Sales by providing them with the resources, training, and tools they need to effectively sell the product – including, but not limited to, sales materials (working with Marketing), training manuals, and competitive analysis for both features and pricing.
- Attend Land Pride and Kubota Dealer Events including Kubota Connect Dealer Meetings and Dealer Training.
- Attend Shows and Meetings as needed; some product set up required.
- Conduct market research to understand customer needs, identify competitive landscape, and define the product’s target audience. Voice of Customer is a key aspect of the PMM role, seeking to gather information regarding product acceptance and user experience.
- Help develop and execute go-to-market plans, including messaging and content creation, to introduce new or updated products to the market. This includes working with Marketing to develop product narratives and drive the development of digital assets including photos and videos.
- Analyze available data to measure success of product launches and identify areas for improvement via post-launch reviews with the Sales and Marketing teams
- Manage day-to-day progress of new product introductions, working closely with engineering, marketing, purchasing, and controller.
- Collaborate with a wide variety of functional areas such as sales, engineering, marketing, and operations to develop and provide product data responsive to customer needs and market opportunities.
- Develop and maintain a prioritized list of customer and market requirements for product.
- Provide input into the marketing, sales, engineering, and financial plans for product.
- Produce competitive analysis materials comparing product with its key competitors on new and existing products – including specification and pricing.
- Monitor lifecycle of products and make recommendations of products to modify or discontinue based on market needs.
- Follow all Great Plains and OSHA safety regulations and wear prescribed safety and protective equipment.
- Other duties may be assigned that require other qualifications, physical demands, and/or work environment.
Preferred Skills and Qualifications:
- Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
- Product experience is required including knowledge of all Kubota Power Units – especially Tractors, SVLs/SSLs and Mini Excavators
- Knowledge of attachments and implements and their uses is essential
- Excellent interpersonal skills, communication skills, and presentation skills are required
- Above average computer skills, including Microsoft Office (Word, PowerPoint, Excel, Outlook)
- Must be a self-starter with outstanding leadership qualities
- Overnight and weekend travel will be required for shows, training, and Kubota events – approximately 25% of time is travel
At Great Plains Manufacturing, our people make the difference, making our company a great place to work and grow. If you are self-motivated, have a passion to succeed and value teamwork, we invite you to apply to join our team. For over 45 years, Great Plains Mfg, has been known as a world-class manufacturer of agriculture, farm and landscaping equipment in Central Kansas. Now a Kubota company, we have recently added a new construction equipment division. With over 2,300 dedicated employees, Great Plains Manufacturing continues its dedication toward innovation and professional growth, while maintaining our family culture and community values. Grow with us! Visit our Careers page at www.WorkForGPM.com.