Product Marketing Manager

Company Overview & Primary Impact  

Evolving Solutions is a leading technology solutions provider that helps clients modernize and automate their mission-critical applications and infrastructure to support business transformation. Our business is client-centric consulting and delivery of technical solutions to enable modern operations in a hybrid cloud world.

We are looking for a strategic, client-focused Product Marketing Manager to help shape and drive strategy, positioning, messaging, and competitive differentiation for our solutions portfolio. In this role, you will develop differentiated messaging that resonates with both technical and executive buyers, create high-impact sales enablement assets, and package materials to help us win in whitespace and competitive environments. Your efforts will directly contribute to revenue growth and market adoption of our solutions.

Wondering if this role is for you? You’re passionate about technology, sales, and building strong relationships. You thrive in cross-functional collaboration and enjoy driving growth through strategic initiatives. You bring strong communication and presentation skills, making you a natural connector with clients and partners. Most importantly, you align with the core values that define Evolving Solutions - integrity, teamwork, and a commitment to doing the right thing. If that sounds like you, keep reading.

Evolving Solutions Core Values

• Do the Right Thing: Do what is right every day. Your personal integrity and the reputation of Evolving Solutions depends on this.
• Be a Team Player: Evolving Solutions is better when everyone is together. The ability to solve problems as a team for our clients and partners is Evolving Solutions’ strength and differentiation.
• Be humbly Confident: Possess knowledge and experience to deliver at the highest level, while maintaining the willingness to learn more and the humility to recognize you will never know it all.

 Key Responsibilities 

Solution Positioning and Messaging

• Develop compelling, differentiated positioning and messaging that clearly conveys the value of our automation solutions.
• Translate technical features into client-centered outcomes in partnership with the sales and technical team.

 Go-to-Market Strategy

• Design and execute go-to-market strategies for solutions aligned to our business objectives.
• Collaborate to craft materials tailored to our ideal customer profiles.
• Work cross-functionally with technical and sales teams to ensure successful campaign launches.

 Solution Content Development, Packaging and Management

• Own the development of clear, engaging assets including case studies, POVs, blogs, social media, and one-pagers to drive demand generation, customer adoption, and retention.
• Partner with teams to develop and maintain documentation for client education.
• Collaborate across technical and sales teams to define solution bundles, pricing strategies, and value propositions.

 Demand Generation

• Plan, design, launch, and optimize targeted marketing programs and campaigns leveraging digital marketing, content syndication, emails, webinars, events, and social media that drive awareness, engagement, and pipeline growth.

 Sales Enablement

• Create and deliver training programs and materials (presentations, battlecards, competitive analyses, and objection-handling resources) to equip Sales and Business Development teams with the knowledge and tools to effectively position solutions.
• Support sales solution discussions with clients and field teams, acting as a subject matter expert and advisor.

 Market Intelligence

• Monitor industry trends, client demand signals, and competitor offerings, particularly for automation solutions (e.g., HashiCorp, Ansible, Chef, Puppet, Apptio) to inform messaging and strategy.
• Provide actionable feedback to solution teams to identify opportunities for product improvement and innovation.

 Performance Measurement

• Track, analyze, and report performance metrics to continuously improve messaging, targeting, and conversion rates

 Required Qualifications 

• Bachelor’s degree in marketing, business, communications, journalism, or related field
• 5+ product marketing experience preferably in infrastructure automation, DevOps, or cloud-native technologies.

 Key Capabilities 

• Proven track record of developing successful go-to-market strategies that drive 
• product adoption.
• Strong experience in creating compelling messaging and positioning for technical products,
• Strong understanding of automation platforms such as HashiCorp (Terraform, Vault, Consul, Nomad).
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, high-growth environment.
• Experience supporting sales teams in enterprise or mid-market segments.
• Proficient computer skills and knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint), Adobe Suite, and CRM tools, Microsoft Dynamics preferred.
• A team player with the ability to prioritize workload and meet deadlines.

 Work location  

• Remote or Hybrid work model at corporate office in Hamel, MN

 Reporting Relationships

• Director of Marketing 

 Benefits

• Comprehensive healthcare benefits
• Competitive salary 
• Paid time off and parental leave 
• 401(k)

The expected salary/wage range for a U.S.-based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. Variable incentives may also be offered.  

USD Annual Salary: $120,000 - $140,000

 Evolving Solutions is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.