Build Your Future with Hyphen While Our Clients Build Homes with Your Support.
We Build a Trusted Homebuilder Network, Unifying the Construction Supply Chain.
We’re looking for a Product Marketing Manager (Growth + Enablement) who can help us win more deals, speed up the sales cycle, and make sure customers see the full value of Hyphen.
Hyphen builds software that keeps homebuilding moving. Builders run jobs with our ERPs and scheduling tools, Suppliers manage orders and payments on our platforms, and Trades rely on us to stay connected. We touch every part of the Builder–Supplier relationship. This role covers all of it. One day you might be writing a Supplier email, the next you’re building a nurture flow for Builders, and the next you’re pulling together a campaign kit a sales rep can use in a meeting.
If you like variety, know how to tell a product story that makes sense to a buyer, and want to see your work tied directly to revenue, this is the spot.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Campaigns that drive pipeline
- Build campaigns across all our products and audiences.
- Adjust the message so it makes sense to Builders, Suppliers, execs, or field teams.
- Turn core ideas into whatever we need — emails, ads, one-pagers, or event materials.
- Measure success by whether campaigns create opportunities and move deals forward.
Lifecycle and revenue growth
- Design nurture programs that turn leads into customers and customers into renewals.
- Build campaigns that bring in new customers by showing real product value and customer stories.
- Work with Client Success to market services that grow accounts and drive upsells.
- Create messaging that knocks down buyer objections and helps Sales close faster and bigger.
Content and creative
- Write copy for emails, ads, landing pages, and sales tools.
- Make simple graphics in Canva or manage design partners when needed.
- Break down long-form content into short, high-impact pieces.
- Keep the campaign calendar tied to what Sales needs most.
Execution and measurement
- Build and QA campaigns in Salesforce and Account Engagement.
- Run programs across email, paid, blog, SEO, review sites, and events.
- Report on what’s driving revenue and share insights with Sales and leadership.
- Test, learn, and scale the ideas that work best.
Collaboration and sales enablement
- Partner with SDRs and Sales to create campaign kits, outreach templates, and enablement tools that they can use right away.
- Share buyer insights with Content, Corporate Marketing, and Product so everyone knows what’s landing in the market.
- Give sales visibility into account engagement and campaign-driven pipeline.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty as described above satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree in marketing, business, a related field, or equivalent experience.
- 5+ years in B2B/SaaS product marketing, lifecycle marketing, or campaign execution across multiple products and audiences.
- Proven ability to create sales enablement tools and campaign kits for SDRs and AEs.
- Excellent cross-team collaboration with Sales, Client Success, and Marketing
- Strong analytical skills, with experience in utilizing analytics tools (GA4 preferred) to evaluate and optimize marketing strategies.
- Proficiency in marketing automation tools (Pardot preferred) and CRM systems (Salesforce preferred).
- Excellent communication and collaboration skills, with the ability to work effectively
- across teams.
- Strong project management skills, with the ability to manage multiple projects in a fast-paced environment.
- Knowledge of compliance and data privacy – ensuring all digital marketing activities comply with relevant data protection and privacy laws (like GDPR, CCPA).
- Experience managing relationships with external vendors and agencies.
- Some travel may be required