Product Marketing Manager

Job Description

C2's client, a thriving global software company that believes ecommerce software should enable sustainable growth, seeks a Product Marketing Manager who understands the B2B ecommerce landscape and SaaS products. This role bridges the gap between product and market, ensuring ecommerce solutions are positioned effectively, resonate with target audiences, and align with evolving market demands.

The organization is building something special: powerful ecommerce software and a supportive, values-driven culture where team members can bring their full selves to work. The team is passionate about what they do, tackling complex challenges with creativity, collaboration, and plenty of humor. They celebrate both major milestones and everyday wins—and they’re committed to helping employees grow in their careers within a close-knit, mission-driven environment.

The ideal candidate is humble and hungry, analytical, technical, and is as good a writer as they are a product marketer. Candidates who are invested in the success of products, clients, the team, and can use writing, product marketing skills, and SaaS/ecommerce experience to prove it, will thrive in this role. Aligning buyer and product strategy, thinking strategically, and differentiating communications between end users and technical buyers are key components of the role. This role advocates for both the user and the product, collaborates with product, tech, and engineering teams while prioritizing business value.

Start date: As soon as they find the right person
Duration: Full-time direct hire, though the company is open to a short-term, mutually beneficial temp-to-perm contract
Location: Hybrid in Milwaukee, WI, 1 day/week after the first 90 days, anticipated to be no more than 3 days/week during onboarding.
Compensation: $80–$120K+/year, plus 10% company performance bonus - salary negotiable based on skills and experience

About the Products:
The company offers two complementary ecommerce software products, one focused on product customization and personalization, and another that serves as an enterprise B2B ecommerce platform. These tools help companies manage content, product information, and multi-store functionality at scale.

Job Summary:
As a key member of the marketing team, you’ll play an important role in aligning with go-to-market strategies and creating compelling content and sales enablement materials that highlight the unique value of the company’s ecommerce solutions. You’ll work closely with product management, sales, and marketing to translate technical and functional capabilities into clear, customer-focused messaging, applying strong writing skills to get that done.

You’ll act as a bridge between technical and business audiences, translating product features and tech specs into customer-facing value propositions and ROI-driven narratives.

Responsibilities:

• Develop and execute strategies for product launches, ensuring alignment with product capabilities and market needs
• Create marketing plans that communicate the unique value of each product, driving awareness and adoption across key verticals
• Develop distinct voices for end users and technical buyers, clearly communicating product features, business value, and ROI
• Define and refine product positioning across marketing content, including the website, newsletters, and social media
• Collaborate cross-functionally with engineering, product management, sales, and marketing to support product development, launch, and post-launch initiatives
• Craft compelling messaging that resonates with target audiences and differentiates the company’s solutions in the market
• Conduct market research and competitive analysis (e.g., Optimizely, BigCommerce, Shopify, Salesforce, Sage) to inform product strategy and positioning
• Advocate for both the product and end user, aligning cross-functional teams to drive a user-centric approach while meeting business goals

Required Qualifications:

• 3+ years of experience in product marketing, with a strong track record in product positioning, marketing strategy, and product launches
• Deep understanding of ecommerce platforms, CMS, or product information management systems
• Proven ability to develop marketing plans that drive awareness and customer engagement
• Strong analytical skills with the ability to translate insights into actionable marketing and product strategies
• Experience supporting sales teams with promotional materials and customer acquisition efforts
• Excellent writing and communication skills, with the ability to craft compelling product narratives across audiences
• Business acumen, editing skills, and content strategy experience
• Bachelor’s degree or equivalent experience in marketing, business, or a related field
• Must be able to travel up to 10%

Bonus Skills:

• Experience marketing SaaS or ecommerce solutions
• Technical background or comfort working closely with engineering and product development team
• Familiarity with aligning cross-functional teams to connect technical features to user needs and market demand

Not your type of gig, but know someone who would be interested? Refer a qualified candidate, and if they get the job, you get a signing bonus! (Make sure they mention your name as their referral source so you get your well-deserved credit!)

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.