Product Marketing Associate, Filler Metals

Job Description:

Reporting to the Director of Product Marketing – Filler Metals, the Product Marketing Associate will be responsible for the growth and profitability of a subset of filler metal products in North America.

Primary Duties

• Identify and deploy strategies for the existing offerings while managing their product lifecycle.
• Work with Supply chain and Production teams to manage the demand forecast for their product line.
• Update marketing material and collaterals to clearly demonstrate ESAB’s value proposition for target segments while illustrating the solution approach for these segments.
• Define target segments to pursue. Map needs for these segments and, in collaboration with global product marketing and engineering, translate these needs into offerings and services roadmaps.
• Work with regional sales teams to implement an effective commercial strategy to drive sales revenue in these segments including participating in customer visits.
• Collaborate with marketing communication to innovate ways to reach and deliver the value proposition message to target customers.
• Recommend solutions to customers as a subject matter expert in welding specialty alloys.
• Define and grow alternate channels to market.
• Collaborate with supply chain and other stakeholders to make delivery, quality, and servicing performance a key competitive differentiator.
• Provide related training to sales, field marketing and channel partners.
• Other duties as assigned to support business objectives.

Qualifications

• Engineering degree with focus on Welding or Metallurgy with 2+ years’ experience in welding related fields.
• Have a customer-focused mindset and have a structured efficient approach to responding to customer needs.
• Show excellent written, verbal and presentation skills including communicating complex technical content to a range of audiences.
• Ability to support the needs of and interact appropriately with cross-functional personnel.
• Excellent customer relationship building skills and ability to work cross-functionally and culturally.
• Proficient in project management.
• Microsoft Office applications (Word, Excel, PowerPoint).
• Effective problem-solving and analytical skills.

Work Environment

• Remains in a stationary position 50% of the time and involves additional physical demands such as ascending/descending stairs, walking stooping and standing.
• Must wear Personal Protective Equipment ‘PPE’ when working/visiting manufacturing and plant locations.
• Constantly operates a computer and other office productivity machinery including but not limited to printer, tablets, cell phones.
• May be exposed to varying weather during travel.

• Travel up to 30% (US, Canada and Mexico).