Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
This role is open to remote US locations. The application window is expected to close on 3/17/26.
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
We are looking for a Principal Product Marketing Manager for Security Sales Enablement & Events who is obsessed with the "last mile" of marketing to deliver real solutions for our customers.
The Principal Product Marketing Manager won’t just craft collateral and sales tools with the Product Marketing team — you will ensure we’re creating the right content across the journey and ensure that it lands. This is a high-profile role that owns strategy and execution for security enablement with Global Field Enablement, leveraging data, sales feedback, and cross-functional stakeholders to drive effective global launches and campaigns.
You'll act as the bridge between Marketing, Product, Events, Sales, and Business Leadership — with the goal of establishing trust and helping sellers navigate complex conversations with sophisticated, enterprise customers. You'll also be the voice of the seller back to product marketing and product teams.
Additionally, you will serve as the Security PMM lead for our most critical global events. You will act as the security lead, working with the event marketing team to ensure we land our message through strong positioning, keynotes, demos, and booth presence.
This role is for someone who thrives in a collaborative, result-oriented culture, has a growth mindset, and is energized by strategy, storytelling, events, and data.
Establish critical relationships, influence, and feedback loops to translate insights into actionable strategy and impact: monitor asset and field conversations (Seismic, Klue, Gong, surveys, etc.) and analyze adoption and performance data; establish structured feedback loops (surveys, councils, ride-alongs, leadership 1on1s) with Sales.
Lead cross-functional stakeholder teams to build and progress the enablement strategy, including a logical flow of sales tools (pitch decks, demos, battle cards, ROI calculators) that map to the sales cycle, from discovery to close.
Craft cross-portfolio messaging and scripts that help sellers move toward consultative, value-based discovery; orchestrate with SMEs to ensure they develop optimized content to translate technical updates into "sellable" stories.
Co-design scalable, interactive virtual trainings, self-paced learning modules, and other engagement programs.
Act as an internal champion for our security POV—ensuring every seller can confidently deliver the "Why Splunk Security" story, whether on a customer call or on the trade show floor.
Lead enablement for onboarding, major trainings, and annual sales kick-offs for Product Marketing.
Lead the Security PMM Event Strategy: Own the product marketing presence and execution for tier-one global conferences, including third-party industry events (e.g., RSA, Black Hat) and first-party company events (e.g., Cisco Live).
Drive Event Experiences: Partner with events, product management, and marketing teams to develop compelling event messaging, booth experiences, theater sessions, and impactful live demos.
6-8+ years of experience in Product Marketing, Sales Enablement, Event Marketing, Technical Sales, or similar.
3+ years in B2B / cybersecurity (SIEM, TI, XDR, etc.) -- you can speak the language of CISOs and SOC analysts with confidence.
Proven experience managing or significantly contributing to product marketing event strategy and execution for major industry conferences (e.g., booth messaging, demo coordination, SME staffing).
Effective relationship-building who understands how to build trust and develop influence with frontline sellers and leaders across the organization.
Expertise in leading planning and strategy development with cross-functional stakeholders.
Powerful storyteller who can craft anything from visionary narratives to tactical cheat sheets and knows how to effectively manage, motivate, and support SMEs to help them develop optimized, timely content.
Passion for simplifying the complex; you understand how salespeople learn and consume information.
Proven ability to efficiently manage through ambiguity and develop results on complex projects and programs across a large organization.
Data-driven with empathy for the pressure sellers face and the needs of our customers.
Experience with sales enablement platforms (Highspot, Seismic, etc.) and LMS tools.
Background with pre-sales or direct sales; understand seller concepts and incentives.
Experience guiding teams through post-acquisition integration.
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and
Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$196,000.00 - $284,100.00Non-Metro New York state & Washington state:
$174,000.00 - $252,100.00* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.