Market & Competitive Intelligence Manager

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $2B in revenue, and employ approximately 11,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity. 

What We Offer:

• A hybrid in office schedule for qualifying employees
• Flexible time off policy
• 401K Company match (up to 4% - dollar for dollar)
• Professional development, training, and tuition reimbursement programs
• Excellent medical, dental, vision, and life insurance policy options
• Opportunities for career advancement with an industry leading company!

 We are seeking a Market & Competitive Intelligence Manager to join our team!  After gaining knowledge of our environment, there is the opportunity for this position to work under our Hybrid schedule working both in the office and remotely.  

The Market & Competitive Intelligence incumbent will lead the development and execution of a centralized intelligence function within the Market Development group. This role is responsible for synthesizing diverse data sources into a single source of truth, enabling actionable insights that inform the DCCAI Business Unit’s strategy, innovation roadmap, and go-to-market (GTM) planning. The successful candidate will drive strategic impact by identifying early demand signals, improving forecast accuracy, and enhancing win rates throughout the customer journey. 

Responsibilities:

Market Intelligence

• Manage and deliver business reports, earnings summaries, and fiber price tracking.
• Conduct market sizing and segmentation (TAM, SAM, SOM/Unconstrained).
• Provide market input for the Integrated Business Planning (IBP) process.
• Profit Pool Analysis and Insights

Competitive Intelligence

• Monitor competitor roadmaps, pricing strategies, and channel approaches.
• Track industry standards and certifications.
• Lead win/loss analysis funnel, reviews, and strategic recommendations.
• Create Customer investment profiles per segments

Deliverables

• Quarterly Market Outlook Reports: In-depth, data-driven analyses of market dynamics, demand signals, and macroeconomic trends, delivered on a quarterly cadence to inform strategic planning and business unit alignment.
• Competitive Landscape Assessments: Comprehensive evaluations of competitor positioning, product roadmaps, pricing strategies, and channel approaches, synthesized into actionable insights for innovation and GTM strategy.
• Dynamic Dashboards: Interactive dashboards that dynamically model Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
• Regional Pricing Guardrails and Recommendations: Strategic pricing frameworks tailored to regional market conditions, designed to optimize competitiveness, margin performance, and alignment with customer value perceptions.
• Develop and maintain detailed investment profiles for strategic accounts, articulating where, how and when, they are allocating resources across technologies, infrastructure or partnerships
• Lead the development of a Global Profit Pool model across the DCCAI ecosystem, identifying high-margin segments, geographic opportunities and value chain dynamics.
• Price vs. Performance Benchmarks> Comparative analysis of AFL’s offering vs. Immediate competitors, highlighting value differentiation

Strategic Impact

• Identify early demand signals to support capacity planning and anticipate market shifts.
• Improve forecast accuracy and enhance the IBP process.
• Drive higher win rates through data-driven insights and strategic alignment.

Qualifications:

• Bachelor’s degree in Business, Economics, Data Analytics, or related field; MBA or advanced degree preferred.
• 7+ years of experience in market intelligence, competitive analysis, or strategy roles.
• Proven experience with market sizing, segmentation, and competitive tracking.
• Familiarity with IBP processes and GTM strategy development.
• Proficiency in data visualization tools and dashboard creation (e.g., Tableau, Power BI).
• Strong analytical skills, proficiency in Excel, PowerPoint, Tableau, and SQL is required.
• Demonstrated leadership abilities and strong project management skills.
• Excellent communication and presentation skills, with the ability to influence stakeholders in a dynamic, fast-paced environment.
• Demonstrated ability to work effectively within matrix organizations.
• Experience managing or contributing to projects in a global environment.

Personal Qualities:

• Strategic thinker with strong analytical and problem-solving skills.
• Data-Driven decision maker to translate complex data sets to generate impactful insights
• Highly collaborative and able to influence cross-functional teams.
• Proactive, self-motivated, and results-oriented.
• Strong communication skills with the ability to translate complex data into actionable insights.
• Comfortable navigating ambiguity and driving clarity in fast-paced environments. 

Working Conditions:

• Environment: Office-based work environment.
• Travel: Occasional travel (domestic and international) as needed.