Head of Product Marketing

Your Mission

We are regularly seeing new and interesting product use cases emerge. We are hiring someone to help us understand, weigh, and communicate them clearly. Because this will be our first product marketing hire defining and owning the entire approach you’ll be reporting to the CEO and be a key partner to Growth, Product, Sales, and Customer Success.

You will own the end-to-end positioning, packaging, and go-to-market success of our core phone product & integrated communications suite. You’ll ensure every feature we ship reaches the right audience, with the right story, through the right channel — and that the story lands.

What You’ll Actually Do 

🔹 Positioning & Messaging

• Develop and maintain differentiated positioning for each core use case
• Deliver 2 updated personas and refreshed customer messaging framework in your first 30 days.

🔹 Launch & Enable

• Run GTM for every net-new feature or pricing change: define launch tiers, write launch briefs, own comms calendar
• Lead 1 Tier-1 launches per month (defined as features used by >20% of users or tied to upsell motion)

🔹 Revenue & Sales Alignment

• Own product marketing inputs to sales playbooks, user lifecycle, sales training and cs enablement -  reviewed biweekly with Sales and CS.

🔹 Voice of Customer

• Talk to users in our ICPs and grow to understand them more than you understand yourself 
• Partner with Customer Success and Research to generate 1 new customer case study per month
• Synthesize and conduct win/loss interviews monthly to feed roadmap prioritization & competitor battlecards or content

🔹 Cross-Functional Leadership

• Run a weekly GTM sync (Growth, CS, Product)
• Provide PMM insights for roadmap planning (next 2 quarters) based on field intel and competitive shifts -> denoted by impact on changes to engineering prioritization

What We’re Looking For

• 4–7 years in product marketing, preferably in SMB or consumer SaaS with a self-serve checkout and lite-Sales motion.
• You’ve shipped GTM for features tied to ARR, not just awareness.
• Comfortable & energized owning positioning for hardware and software products for consumer/very low tech audiences.
• Excellent writer and communicator with a bias for structured and clear thinking (show us a portfolio or sample launch plan if you can). You are great at talking to and building trust with highly cross-functional teams and people.
• Operator mindset: you care about what works, not just what sounds good. You care about speed and reducing time to impact as much as possible and are great at overcoming blockers. 
• Self-aware, humble, yet dogged

How We’ll Measure Success

• Increased logo growth and reduced CPAs on target ICPs on more mature/lower noise channels
• Accelerated core feature adoption on target ICPs post conversion 
• Sales/Growth <> product value alignment 
• Messaging consistency across surfaces (site, demo, content collateral)
• Increased conversion rate from website traffic on target ICPs

Total compensation with equity: $170k- $190k per year. 401(k) and health insurance included.

Community Phone is a customer-obsessed, performance culture. We are here to deliver the most extraordinary experience for as many customers as we can in America. That comes with enormous pride as well as regular challenges. You will feel like you are pushing yourself, and you will be an author of our future. Therefore, we have a bias for ownership. Here are ways our current team exemplifies our company culture:

Curiosity: Our team members double click obsessively, until they understand something enough to make a good decision. They don’t take things for granted. They want to really understand the truth.

Bias Toward Action: Our team members lean toward making change on their own, and then reporting the wins and losses back to the team. We don’t wait for long “alignment” meetings to take action, unless the change would be hard to reverse. Run through two-way doors.

Caring Mentality: Our team members deliver for our customers and our internal team. That does not mean things are comfortable always. It means that we strive to deliver a Disney-like experience for our customers. It means that we understand our team members are on an Olympic team, and Olympic teams need support.

Founder Mindset: Our team members all know they are at the very beginning of the journey we will take to capture the market. They go out of their comfort zones, out of their role definitions, and out of the norm to achieve our mission. When they have an idea for how things could be better, they jump into overdrive to test it.

Transparency: Our team will share their wins and losses with the company overall, so we can all learn together.

Efficiency where it counts: Our team members understand we aren’t here to sell $1 for $0.80. We are here to deliver an efficient growth machine.