Director, Product Marketing & Growth – Industrial SaaS

About the role
We’re a growing AI-driven SaaS company serving manufacturers. Our product helps industrial clients automatically transform regulatory and compliance evidence into ready-to-use certification packages. We’re scaling our marketing engine and need a leader to drive growth.

What you’ll do

• Own positioning, messaging, and go-to-market strategy across industrial verticals (e.g. instrumentation, systems & controls, power, water)

• Lead website strategy: industry pages, solution content, gated assets, clear conversion paths

• Create content & offers (guides, case studies, webinars) that drive demand

• Build the product-led growth funnel: trial to paid activation, in-app prompts, email nurturing

• Run partner marketing (labs, certifiers, distributors), co-branded campaigns, webinars

• Execute campaigns (LinkedIn, retargeting, ABM), track attribution, and manage dashboards

• Enable Sales with messaging, playbooks, objection handling, and content mapped to stages

What success looks like

• Marketing (and partners) drives 35-45% of new pipeline

• Lead → SQL ≥30%; SQL → Opportunity ≥50%; Opportunities → Closed ≥25%

• Grow trials (250–600/quarter) and convert ≥4-6% to paid

• Two gated offers + two webinars per quarter

• Consistent +30% QoQ growth in non-brand organic traffic

• Efficient CAC with payback ≤6 months

Who you are / Requirements

• 5–10+ years in B2B SaaS product marketing + demand gen

• Comfortable writing technical / regulated content (compliance, safety, certifications)

• Proven track record driving pipeline from content, webinars, campaigns

• Experience with PLG lifecycles (activation, metrics)

• Bonus: domain experience in industrial or manufacturing verticals

• Experience partnering with labs, distributor networks, or regulatory bodies is a plus

Perks & growth

• Competitive base + 30% bonus

• Equity, early leadership role

• Ability to build a marketing team (writers, partner leads, ops) over time