Director, Product Marketing

Who We Are

At StellarAlgo we are inspired and united around innovating the future of fan experiences.  We are brought together by the belief that accessible and actionable data inspires the personalized and authentic experiences that create lifelong fans. Through a combination of embracing challenges, a belief that alignment enables autonomy and a committed team, we believe in empowering our players to achieve big things where it comes to solving interesting problems with data. In fact, our biggest investment is in you; we give you what you need to focus on your professional growth and career development, all while developing software that directly impacts our customers and their fans. We will challenge you and you will be surrounded by people equally committed to the company’s success, allowing for constant collaboration. 

The Role: Are you up for the challenge? 

StellarAlgo is the leading customer cloud platform for live audience businesses. We’re focused on growing and monetizing the world's most passionate digital audiences by recruiting high performers who know how to go for gold, work with their team, solve problems in real time, and speak up with creative ideas.

The Director of Product Marketing will craft and execute product messaging, positioning, and launch readiness while acting as a key product evangelist. With a deep understanding of customers, markets, and business solutions, you’ll drive creative messaging that boosts awareness, supports sales, and excites customers. This role will be a key force in driving demand, increasing sales, fostering product adoption, and ensuring internal alignment for successful product launches and releases.

What You'll Do

Company Readiness for Product Launch

• Improve internal alignment, excitement, and execution for product launches.
• Facilitate decision-making and coordination across stakeholders to ensure strong GTM positioning.

Effective Messaging and Positioning

• Implement a consistent framework for product messaging and positioning.
• Develop clear, compelling messaging for each product release, tailored to buyer personas, and ensure cross-functional adoption.
• Be the go-to expert for trusted messaging that resonates with target markets.

Expert on Customer and Market Needs

• Conduct market research and distill insights on buyer personas, needs, and journeys.
• Monitor trends and advise internal teams on necessary actions.

Leadership and Enablement

• Develop strategies and tools to help teams differentiate against competitors.
• Collaborate with Product to align on vision and roadmap, positioning us as market leaders.
• Support Marketing with messaging and content for lead generation.
• Enable Sales, Customer Success, and Delivery teams with tools, templates, and training.
• Partner with Sales Engineering for value-based demos highlighting competitive differentiators.

Product Evangelism

• Support Sales and Customer Success with strategic deals and presentations.
• Represent the company at events, webinars, and industry conferences.

Go-to-Market Planning

• Develop and execute go-to-market plans, including packaging and pricing.
• Ensure CRM and marketing materials are organized and impactful.

What We're Looking For 

• 7+ years’ B2B Product Marketing experience in SaaS
• Previous experience in a senior product marketing role
• In-depth, hands-on experience with all core product/solution marketing functions: positioning, pricing, packaging, Go-to-Market planning, sales enablement, market research, competitive intelligence, and product launch
• Prior experience with high-growth SaaS companies
• Prior experience at growth-stage companies (~$10M – $25M in revenue)
• Experience and passion in sports and entertainment tech would be an asset
• Demonstrated success in past leadership roles: leading and mentoring teams as well as growing revenue
• Strong communication skills and a high level of integrity and judgment
• Data-driven: ability to gather qualitative, quantitative, and anecdotal evidence to support key value propositions and drive decision-making
• Ability to get into the weeds if needed (e.g., write product launch emails, create in-product cross-sell ads, build compelling slide decks)

Who You Are 

You’re a proactive, strategic thinker who thrives in fast-paced, high-growth environments. You take charge while focusing on making others more effective, not seeking the spotlight. Energized by team and company success, you simplify complex concepts into compelling messages that resonate with customers. You spot connections others miss and have a keen sense of competitive differentiation.

Known for building trust with colleagues, customers, and influencers, you’re informed, humble, and always add value. You communicate expertise in ways that drive impact, using data to guide decisions. Driven, confident, and results-oriented, you embrace experimentation and learning from failure to improve your strategies.

You advocate for users to improve product adoption and are highly collaborative, with a positive attitude and strong relationship-building skills. Whether leading or executing, you bring integrity, a strong work ethic, and a relentless commitment to team success.