Director of Product Marketing

Job Summary:

The Director of Product Marketing will lead our marketing team and drive the success of our products.  This role will be responsible for developing and executing marketing strategies that increase product awareness, drive demand, and generate revenue.

Essential Duties and Responsibilities:

• Develop and execute product marketing strategies that align with business objectives.
• Oversee market research, monitors competitive activity and identifies customer needs.
• Lead and manage a team of product managers.
• Collaborate with cross-functional teams to ensure alignment and achieve business objectives.
• Create compelling product messaging and positioning that resonates with target audiences.
• Measure and analyze the effectiveness of marketing programs and adjust strategies as needed.
• Create and manage a consistent and effective product story across all marketing channels and touchpoints.
• Collaborate with the product and executive teams to provide timely and accurate information about product updates, company performance, and strategic initiatives.
• Monitor and analyze  research and reports to extract valuable insights and identify opportunities for improving Allied Telesis’ positioning and messaging.
• Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.
• Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Allied Telesis’ solutions.

Supervisory Responsibilities:  

Product Marketing Managers

Experience, Skills & Abilities:

• 7+ years of experience in product marketing, preferably within the technology industry.
• Proven experience in leading and managing high-performing marketing teams.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent written and verbal communication skills with the ability to create compelling narratives.
• Experience with marketing automation and CRM tools.
• Deep understanding of the B2B marketing landscape and eCommerce dynamics.
• Demonstrated success in developing and executing go-to-market strategies for complex products.
• Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability.

Education / Training:

• Bachelor’s degree in Marketing, Business, or a related field