Director of Product Marketing

We are seeking a dynamic and strategic-minded Director of Product Marketing to join our fast-growing team. As the Director of Product Marketing, you will play a pivotal role in shaping the go-to-market strategy for our platform, offerings, and services.

Reporting to the Chief Marketing Officer, you’ll get to work on the development and execution of comprehensive marketing campaigns that drive awareness, engagement, and adoption of our solutions across target markets. 

Who are we? 

When you join Rival Group, you’re not just accelerating your career—you’re also helping shape the future of customer insights and market research.

We’re a forward-thinking, results-driven organization obsessed with helping innovative brands get closer to their customers in a way that feels fresh, organic, and fun. Rival Technologies, the tech arm of our business, is the world’s best conversational research platform and one of Vancouver’s fastest-growing tech companies. 🚀 Reach3 Insights, our consulting side, is an award-winning 🏆 market research agency with offices in Chicago, Toronto, and Vancouver. Together, we’re helping brands like Coca-Cola, Kellogg’s, Dell Technologies, REVOLT TV, and Roblox get better insights they can use to deliver better products, create more impactful marketing campaigns, and improve the end-to-end customer experience.

Our customers LOVE our tech and services. We’re growing fast—and we’re inviting great people to join us on the ride 🎢

If making measurable, immediate impact while having fun sounds like your jam, then we invite you to apply! 👇

What you’ll do:

• Own the story. Develop and execute bold product marketing strategies that drive awareness and revenue growth.
• Launch like a pro. Partner with product management to bring new features and offerings to market with a bang.
• Empower sales. Create standout messaging, sales enablement materials, and battle cards that give our team a competitive edge.
• Know the market inside out. Conduct deep-dive research on customer needs, industry trends, and competitors to inform strategy and positioning.
• Create buzz. Develop compelling content—think product videos, case studies, presentations, and thought leadership pieces.
• Measure what matters. Track key performance metrics to optimize strategies and maximize impact.
• Stay ahead of the game. Keep a pulse on industry trends, emerging tech, and best practices to keep Rival ahead of the curve.

What You'll Have:  

• 5+ years of product marketing experience, preferably in SaaS or tech-driven industries.
• Product Marketing Alliance certification (big plus!).
• Proven ability to build and execute go-to-market strategies that drive real business results.
• A natural storyteller with killer communication and presentation skills.
• A strategic thinker who also loves getting hands-on and making things happen.
• Experience working cross-functionally with sales, product, and customer success teams.
• A fast-moving, results-driven mindset—you love working in a high-growth, high-impact environment.

Why us for your next career adventure?  

💵 Fair compensation

We’re committed to pay equity/fair pay practices and closing the gender salary gap. 

• Pay range for this role: $130,000 - $150,000 CAD depending on experience

Our compensation package also includes:

• Stock options
• RRSP plan with employer matching
• Parental leave top up

💆‍♂️ Flexibility and time off

• Hybrid working model (Vancouver based role) and home office benefits
• 4 weeks of vacation as the standard

🩺 Health and wellness

• 100% employer-paid health and dental plan
• Generous sick, personal, and mental health days
• $1,000 annual enhanced mental health benefits

🤝 A great place to work you can be proud of

According to a survey of our employees conducted by an independent agency:

• 91% of our people believe management practices are equal and impartial
• 86% have pride in their work and the organization
• 91% agree that their teammates are friendly, supportive and welcoming

Our values at Rival:

• Courage
• Results
• Energy
• Kinship

The not-so-fine-print 🧐

If you think you’re a good fit, please connect with us ASAP with your resume. You must be eligible to work in Canada to be considered for this role. We thank everyone for their interest; however, only successful applicants will be contacted.

If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Rival provides equal employment opportunities to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

Rival is also committed to fostering a culture of belonging, which includes ensuring an accessible work environment and employment practices. If you require accommodation at any point in the selection process, please email peopleteam@rivalgroup.io

Finally, we know from time to time emergencies happen and you may need to reschedule an interview — we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Please note given our security and compliance certifications, final applicants will be required to undergo a background check.

No recruiters and no phone calls, please!