Vice President of Product Marketing

Remote (Canada) +1

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." - Mark, Marketing Director, YYC


The Position:

Reporting to the Chief Marketing Officer the VP of Marketing will be responsible for leading a cross-functional marketing team, Content & Brand, Product Marketing, customer marketing, content marketing, events, analyst relations, and will work directly with the other members of the senior leadership team to achieve corporate objectives. The VP will lead with a growth mindset and agile approach and will be accountable for setting marketing priorities and goals in alignment with the needs and priorities of the business.


Absorb Software: A Career with Limitless Potential - Absorb LMS


Key Responsibilities:

  • Set goals, plan, and prioritize across all areas of marketing, including brand, positioning, and growth.
  • Build and manage the product marketing strategy against our ICPs, and work closely with Product to shape launch strategies.
  • Maintain relationships and communicate with press/media about the company, product, team, and brand.
  • Collaborate on the company story, vision with the team, and ensure our communications add value to our audience and maintain a high-quality bar.
  • Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective, and serve as the liaison between product and GTM functions.
  • Shape all formal internal and external communications on product features and releases.
  • Drive Product Marketing insights into Product to help shape roadmaps.
  • Help to create sales and marketing collateral against products and customer segments.
  • Work with internal communications, brand, and demand gen teams to drive marketing success and revenue metrics against the whole product suite.
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
  • Drive content creation such as case studies, videos, website copy and blog posts, in conjunction with Product and Marketing.
  • Deliver content to support the buyer’s journey and marketing campaigns. Your team with help to drive assets including dynamic presentations, demos and sales tools.


Key Requirements:

Minimum Requirements

  • Experience as a senior leader in a SaaS business.
  • Experience with external and internal corporate communications.
  • Demonstrated success to drive the business by obtaining market insights, shaping product development, and fostering a customer-centric focus through the company.
  • 10+ years of professional experience of increasing responsibilities in product marketing roles.
  • Experience marketing cloud-based products, ideally through HR, customer success organizations.
  • Background in marketing to enterprise and mid-market customers.
  • You have a deep technical acumen, and blend that with phenomenal business and communication skills.
  • You are an exceptional storyteller and have an allergy to buzzwords.
  • You are comfortable working directly with customers.
  • Experience leading a team of 10, with multiple layers of management.


Technologies we use:

  • Absorb LMS, Google Analytics, Marketo, Salesforce, ZoomInfo, LaneFour, Outreach, Drift and beyond.


The Company:

Absorb Software is a learning technology company based in Calgary, Alberta Canada, with offices in London, Dublin, Tampa, Boston and Sydney.


Absorb offers both Absorb Infuse, the first Learning Experience Platform (LXP) to offer a true in-the-flow learning experience and our flagship product, Absorb LMS, an industry-leading and award-winning Learning Management System for businesses, higher education, government and non-profit agencies around the world. Absorb is setting new standards in learning technology and support, fueling companies who believe that people are their greatest asset.


We exceed expectations across enterprises, industries and continents, helping people learn at the speed of now and preparing companies for the future of work. How do we do it better? We pay attention to the details and go deep where it matters. Turning a culture of learning into a revenue engine for global titans the world over.


Care to join us?


Why work at Absorb Software?

  • This position is eligible for participation in Absorb’s Bonus program as outlined in Absorb’s Bonus Program Policy.
  • RRSP match program.
  • Employer-paid benefits: health, dental and vision.
  • Professional development plans.
  • Career progression/internal mobility opportunities.
  • Inclusive work environment.
  • Casual dress code.
  • Volunteering opportunities.
  • Company/team building events.
  • Games room, meditation & yoga space, state of the art workplace.
  • Flexible remote working options for selected roles:
  • This role can be fully remote.


Additional requirements/information for candidates:

  • In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application.
  • This position will be subject to pre-employment background screening, including a criminal record check.
  • The successful candidate must be able to show proof of legal eligibility to work in Canada without sponsorship.
  • The successful candidate must be able to temporarily work remotely during the Covid-19 pandemic.
  • Incomplete online applications will not be considered.
  • Applicants will be accepted until a suitable candidate is found.


Absorb Software (Absorb) is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. Absorb is committed to providing employees with an environment free of discrimination, bullying and harassment. All employment decisions at Absorb are based on business needs, job requirements and individual qualifications. We will maintain our commitment to and support of equal employment opportunity for all individuals without regard to race, national/ethnic origin, colour, religion, age, sex (including pregnancy), sexual orientation, gender identity/expression, marital status, family status, genetic characteristics or disability. Our commitment to equal employment opportunity extends to any other protected classes which may exist under applicable law.


We acknowledge and are mindful that our Calgary, Alberta operations are located on traditional territories of the Blackfoot Confederacy (Siksika Kainai), the TsuuT’ina, the Îyâxe Nakoda Nations, the Metis Nation (Region 3) and many diverse Inuit, Métis, and First Nations peoples who make their homes in the Treaty 7 region of Southern Alberta. We recognize their distinctive spiritual relations with the land that supports our home and our business. We are humbled that our office is built upon the generous land that sustained indigenous people for centuries.

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