Sr Product Marketing Manager - Service Providers

Who we are

Kentik is the network observability company. Our platform is a must-have for the network front line, whether digital business, corporate IT, or service provider. Network professionals turn to the Kentik Network Observability Cloud to plan, run, and fix any network, relying on our infinite granularity, AI-driven insights, and insanely fast search.

Kentik makes sense of network, cloud, host, and container flow, Internet routing, performance tests, and network metrics. We show network pros what they need to know about their network performance, health, and security to make their business-critical services shine. Networks power the world’s most valuable companies, and those companies trust Kentik. Market leaders like IBM, Box, and Zoom rely on Kentik for network observability. Visit us at kentik.com and follow us at @kentikinc.

Meet the team

As a Sr Product Marketing Manager at Kentik, you'll be responsible for the Service Provider segment’s go-to-market, messaging and positioning, competitive differentiation, launching products, and field enablement. As a market expert, you will engage in deep dialog with customers to develop compelling narratives, thought leadership content, and persuasive sales pitches.

What you'll do

• Drive product marketing efforts, including messaging and positioning, persona development, competitive analysis, go-to-market strategy, use case development, product launches, and support integrated marketing campaigns
• Define and communicate value propositions that differentiate Kentik, winning the hearts and minds of analysts, stakeholders, and their organizations
• Oversee and produce exceptional externally-facing content, including thought leadership content, customer stories, webinars, data sheets, and solution guides
• Promote strong feedback loops with the product, sales, and customer success teams to craft compelling stories
• Lead sales enablement on market trends, product value proposition, and positioning
• Support events and conferences

What you'll bring

Studies have shown that some candidates tend to apply to jobs only if they meet 100% of the qualifications. We encourage you to apply if you meet most of the criteria - even if you don’t match all of the qualifications, your skills and experience could be valuable in this role!

• 7+ years of experience in product marketing, preferably in network-related high-tech SaaS companies
• Knowledge of network infrastructures from regional to global footprints
• Internet Ecosystem & Economics for Network Edge and Backbone an understanding of Hybrid-Cloud futures in Service Providers environment is a plus
• Strong understanding of routing, switching, BGP, Transit/Peering Management, Content Delivery Networks (CDNs), Over The Top Traffic (OTT), MPLS, and NetFlow/IPFIX/sFlow technologies - understanding of access technologies (Cable, DSL, Wifi…) is a plus.
• Proven track record of crafting compelling positioning and thought leadership content
• Dynamic, confident personality with ability to successfully define and drive project execution
• Creative thinker who can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team
• Data-driven strategic problem solver with exceptional communication skills
• Ability to collaborate with Product Management, Engineering, Sales, Customer Success, and Technical Field Teams
• Bachelor’s degree in Business or Computer Science

Nice to haves:

• Experience in SD-WAN/WAN use cases

What we offer

Kentik is a fully remote company that operates globally. We seek professionals that will help us thrive as an organization, and in turn, to broaden and enhance your career. We’re very thorough in the interview process to understand your skills and how they will relate to your successful growth here at Kentik. Our compensation philosophy encompasses a fair program for all in order to attract, engage and retain talented individuals who will drive our business and wow our customers.

The compensation range for this position is: $147,000 – $245,000. This range reflects the low and high end of the U.S. compensation range Kentik reasonably and generally expects to pay the hired candidate in this role. The actual compensation offered may be lower or higher than the stated range depending on various factors, including but not limited to:

• Experience with the skill sets required for success
• Demonstrated competencies and potential
• A geographic market-based approach

In addition to a great career opportunity, Kentik offers stellar benefits for our employees, which include:

• 100% of premiums are paid by company for health, vision and dental coverage for you and your dependents
• Additionally, an annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
• Paid family & medical leave
• Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays
• 401(k) retirement account
• Home office reimbursement
• Stock options

Note: Benefits are as listed for all US full-time employees. For compensation, international applicants will be treated equitably in relation to the laws applicable within the countries in which we operate.

Come work with us

The true meaning of Kentik is visibility. We’re committed to making sure everyone feels empowered to use their voice, has a sense of belonging, and is represented at Kentik. 

We don’t look for individuals who fit the culture, but those who will continue to add to the culture. 

We encourage everyone to apply, especially those individuals who are underrepresented in the industry: people of color, LGBTQI+ community, women, individuals with disabilities (both seen and unseen), veterans, and people of any age or family status. 

Come as you are!

You will be working at a fast-growing, well-funded startup alongside industry thought leaders and network aficionados as we build the future of observability and set the high bar for how network operations and digital businesses should run. With a competitive salary and amazing benefits on top of the meaningful and challenging projects you’ll take on, we’re sure you’ll enjoy joining the Kentik team.