Sr. Product Marketing Manager

With more than 1B people using Windows worldwide, the Windows business is the place where Microsoft’s mission to ‘empower every person on the planet’ comes to life.

About

Computing is evolving and the way we think about selling PCs needs to evolve as well. In this role you will answer questions like:

• How can we better leverage Windows to inform customers of the benefit of a new PC?
• How can we re-think purchase paths with our third-party OEM partners to create a personalized, nurtured, path-to-purchase that is designed with best-in-class customer experience?

We are looking for a Sr. Product Marketing Manager with GTM (Go-To-Market) acquisition experience, who has worked in a complex, matrixed environment with influential internal and external partners. This Sr. Product Marketing Manager will leverage data to deeply understand the Windows customer’s current PC experience, anticipate when a customer may be ready for a new PC, and provide thoughtful recommendations for a new PC.

Windows is a big business but is run by a small and agile team with significant impact. This is an opportunity to think big and join a highly collaborative team breaking new ground within Windows Product Marketing.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

Analysis of Customer and Market Signals

• Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution; uses insights to story tell. Leads engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources). Designs or influences how the team approaches research. Understands competitor strengths, weaknesses, and Microsoft’s positioning to ensure that Microsoft is ahead of the market and priority competitors. Develops insights from market or user research, analyses, and market and industry trends to design Microsoft’s Go-to-Market strategies and create a differentiated value proposition. Partner with leaders to interpret opportunities and risks. Obtains and synthesizes direct and indirect customer feedback, validation, and experience.

Product Vision and Strategy

• Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research and Microsoft’s business goals and strategy. Knows how to partner with Business Planning, Branding, and SWE to impact the roadmap and defines the metrics that capture the market and customer engagement opportunity. Influence senior partners in delivering the right product experience in alignment with defined direction. Determines the long-term market opportunities and breakthrough features. Establishes trusting relationships with stakeholders.

Value Prop Positioning, Messaging, Bill of Materials (BOM)

• Collaborates with others to develop insights from market or user research, analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Identifies key customer reasons to buy, retain, and grow, and creates customer messaging within customer teams. Drives the development and framework of messaging and positioning with stakeholders and managers. Delivers thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling. Creates demos to assist Go-to-Market and field teams. Develops and lands key selling points, reasons to buy, customer retention, growth, and customer-facing messaging in collaboration with internal teams. Builds global and integrated BOMs. Builds consumer/partner facing demo plans, product scripts, presentations, and sales materials.

Go-to-Market

• Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Identifies target customers, defines and executes the strategy for the end-to-end customer journey, and creates user stories, demos, and scenarios to convey the big picture. Defines Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs); tracks performance against success metrics and proactively acts on performance. Builds the strategy and partners to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams. Manages and measures collaboration to land these with Sales and channel teams and partners to correct and improve results. Develops an engagement plan to interact with customers and partners via various channels with a medium degree of supervision. Demonstrates the product in a one-to-many environment and/or present at larger industry and partner events.

Sales Enablement

• Delivers sales enablement and field support. Works on business deals, creates strategic partnerships, and participates in pre-sales meetings with customers. Provides coaching, readiness, and in-depth win/loss insights to enable field sellers to win the deal. Develops content that best resonates with customer value. Creates a feedback loop with Sales to ensure their buy in.

Product Marketing and Business Performance

• Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals. Has a basic understanding of the multi-faceted drivers of product revenue and employs strategies across the entire market experience (price, channel, product, promotion, etc.) to meet revenue goals and make adjustments where needed to improve gaps.

Cross-Functional Orchestration

• Develops partnerships (e.g., Marketing, Partner, SWE, Design, Services, Sales) to lead and deliver differentiated customer value and company growth. Drives initiatives and programs across teams to improve and meet organizational goals. Shares demonstrated best practices to relevant stakeholders to improve product marketing and business performance. Drives impact through other teams.

Other

• Embody our culture and values

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
• OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
• o OR equivalent experience.
• 5+ years professional experience in Product Management, GTM acquisition strategy, business planning, multi-channel acquisition (owned & operated, digital, paid media) marketing strategy, or equivalent experience.

Additional Or Preferred Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
• OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
• OR equivalent experience.
• Experience with emerging businesses, launching ventures, or startups.
• Trusted presentation skills and ability to communicate ideas articulately, in an executive setting.
• Proven ability to quickly pivot to problem solve and land a minimum viable product.
• Dedicated cross-functional collaboration skills with partners in a highly matrixed organization.
• Demonstrated track record of thinking out of the box and successfully applying technology towards solving a product want or need.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $101,200 - $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 - $213,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until April 18, 2024.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.