Job Description
Senior Manager, Product Marketing (Marketplace) Job Description
ABOUT THE ROLE AND OUR TEAM:
As a Senior Product Marketing Manager, you will help TKWW create an exceptional marketplace experience to help couples find their dream wedding team – from product discovery and solutioning to go-to-market planning and execution. You will partner closely with product management, design, research and go-to-market teams, ensuring that our customers’ voice is reflected in our products and messaging.
You will drive customer insights to inform product development, develop differentiated and customer-backed product positioning, and partner with Marketing and Channel teams to drive product adoption and engagement. You will work with passionate, talented individuals committed to helping couples find vendors that meet their budget and needs.
RESPONSIBILITIES:
- Product Positioning - Craft differentiated product positioning and respective messaging, including key product claims and other artifacts to drive overall product awareness, consideration and usage.
- Customer Insights & Advocacy: Leverage and drive market and competitive research to become a strong advocate and voice for our existing and prospective user needs and help shape the product roadmap.
- In-Market Testing & Experimentation: Generate hypotheses and work with cross-functional teams to design and execute experiments to improve marketplace KPIs.
- Go-To-Market Planning & Execution: Partner with marketing channel owners to launch, track and optimize notable releases.
- Content and Asset Development: Develop and execute content, assets and communication needs for key marketplace initiatives including in-product messaging and email communications.
- Market Intelligence – Proactively stay on top of competitors’ strategies and market trends and drive follow-up actions.
SUCCESSFUL SENIOR MANAGER, PRODUCT MARKETING (MARKETPLACE) CANDIDATES HAVE:
- Minimum 5-7 years product marketing experience
- Experience marketing to small businesses strongly preferred
- Works well cross-functionally, particularly with product, creative and channel teams.
- Demonstrated ability to influence product strategy based on market research and customer insights.
- Track record of using “test & learn” to drive continuous improvement.
- Ability to manage multiple projects at one time, prioritizing and organizing effectively
- Outstanding writer and editor with exceptional attention to detail
- Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done
- Ability to work in a fast-paced environment with all levels of management
- Bachelor's Degree with a strong academic record
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
About Us
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT WE LOVE ABOUT YOU:
- You Dream Big. You iterate and experiment to drive innovation.
- You Love Our Users. You keep our global community at the center of everything you do.
- You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
- You Hustle Every Day. You favor urgency and own your outcomes.
- You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
TKWW’s approach to the future of work : We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have office spaces in Austin, TX; Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; Norwalk, CT; Omaha, NE; Portland, OR; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
U.S. Applicants: If you are a resident of California, Colorado, Washington State or New York City, please email statejobdescriptions@theknotww.com to request your state-specific job description. In the subject line, please add the specific job title of the role you are applying to. Please also be sure to specify your state of residence.
Organization
WHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.