Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential. As the Sr. Field Marketing Manager, you will be responsible for increasing consideration, acquisition, and adoption of Amazon Business within Enterprise accounts. You will partner closely with Sales and cross-functional Marketing teams to concept and deliver strategic marketing programs including demand generation campaigns, events, tradeshows, content and sales enablement. To be successful in this role, this individual will work seamlessly with senior stakeholders in Amazon Business and pan-Amazon teams such as AWS to align and implement strategies. We are looking for an individual with broad experience in lead generation, digital marketing, product marketing, and high-touch executive events. Candidate should be capable of being strategic and tactical. This role requires skills in strategic thinking, relationship building, and problem solving, as well as a willingness to be hands-on with execution. The individual will thrive in a fast-paced, deadline-driven environment, have impeccable attention to detail, and will have a track record of on-time delivery of projects. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.
Key job responsibilities
Develop the marketing strategy to reach and engage c-suite and senior decision makers, across enterprise accounts, through bespoke, 1-to-1, and 1-to-few ABM initiatives
Own planning and execution for bespoke marketing channels like Webinars, Direct Mail, Sponsorships across trade and association publications, etc.
Manage relationships with internal Marketing, Sales, Sales Enablement, and Product stakeholders, as well as external media agencies and partners
Drive robust and detailed measurement and reporting processes
A day in the life
The Sr Field Marketing Manager is the conduit between Sales and broader Marketing teams. They will dive deep with Sales to understand key business priorities, and work hand-in-hand with extended marketing teams such as digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities. They will act as the single point of contact for all of Marketing, driving visibility of upcoming initiatives to Sales, and reporting back campaign impact.
About The Team
Field Marketing is an emerging function in Amazon Business. Though there will be a high degree of ambiguity at first, this role will be responsible for shaping what Field Marketing looks like at Amazon Business. Initial projects could include:
Developing an executive engagement program
Launching an industry publication and association promotional strategy
Creating meeting generating campaigns
We are open to hiring candidates to work out of one of the following locations:
Austin, TX, USA
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- MBA
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Company - Amazon.com Services LLC