SonarCloud Technical Product Marketing Manager
Remote
(Austin, TX)
Sonar’s industry-leading solution enables developers and development teams to write clean code and remediate existing code organically, so they can focus on the work they love and maximize the value they generate for businesses. Its open source and commercial solutions – SonarLint, SonarCloud, and SonarQube – support 30 programming languages. Trusted by more than 400,000 organizations globally, Sonar is considered integral to delivering better software.
If you are passionate about software development tools and have a knack for building and launching compelling positioning and messaging for great products, then this is a unique opportunity for you! We are looking for a dynamic and experienced B2B SaaS product marketer who will help us grow and scale our impact, bringing awareness and adoption of the Sonar solution to users around the world. We are in hyper-growth mode with products that are well-loved and used by millions of developers and development teams globally.
The role involves owning and driving strategic go-to-market initiatives, positioning, and product launches for SonarCloud, the leading choice for developers to build and deliver Clean Code. You’ll be working closely with product management, engineering, sales, services, and demand generation teams to plan and execute programs while continually optimizing go-to-market motions based on market needs.
The impact you can have
The SonarCloud Technical Product Marketing Manager role is very strategic to the company’s growth and you will be at the center of it all. As a Product Marketer for this fast-growing industry-leading offering, you will play a central role, in collaboration with a dynamic and diverse squad, to scale the awareness and adoption globally.
What we do
Sonar was started by a team of developers that wanted to change the way code is built in an agile development process. The company was created to develop the open-source tool SonarQube, which is now the standard in code quality management with over 350,000 instances deployed today. Every day we are focused on solving developers’ next big problem.
Who we are
At Sonar we believe in people, excellence, and delivery. We’re a team of problem solvers and overachievers who seek out others who are also passionate and relentless in their respective missions. We want to work with people who are ready to fasten their seat belts and be part of an incredible ride. We work hard not because we’re told to, but because we genuinely love what we do and do what we love. If there’s one main message we want you to remember about us, it’s that we push others to be best in class at whatever they do: choose your battle, innovate, take risks, and lead change. Join us; we’ll be smarter and stronger together.
If this sounds like you, apply now!
If you are passionate about software development tools and have a knack for building and launching compelling positioning and messaging for great products, then this is a unique opportunity for you! We are looking for a dynamic and experienced B2B SaaS product marketer who will help us grow and scale our impact, bringing awareness and adoption of the Sonar solution to users around the world. We are in hyper-growth mode with products that are well-loved and used by millions of developers and development teams globally.
The role involves owning and driving strategic go-to-market initiatives, positioning, and product launches for SonarCloud, the leading choice for developers to build and deliver Clean Code. You’ll be working closely with product management, engineering, sales, services, and demand generation teams to plan and execute programs while continually optimizing go-to-market motions based on market needs.
The impact you can have
The SonarCloud Technical Product Marketing Manager role is very strategic to the company’s growth and you will be at the center of it all. As a Product Marketer for this fast-growing industry-leading offering, you will play a central role, in collaboration with a dynamic and diverse squad, to scale the awareness and adoption globally.
On a daily basis, you will
- Be involved in the strategic planning and execution of our go-to-market initiatives around SonarCloud product launches
- Be an expert on our solution and understand how users at all levels of an organization are using our products to accurately convey the message to all stakeholders
- Develop clear and compelling competitive positioning and messaging for new features and articulate their benefit and value propositions to our targeted audience
- Work closely with other Marketing team members to develop and coordinate programs and campaigns through new and existing channels to create awareness and drive adoption
- Collaborate with Product Management to define and influence the product feature roadmap with valuable insights and relevant market research
- Craft impactful stories and content (e.g. blog posts, product announcements, web content, webinars, videos, etc.) that contribute to go-to-market objectives and campaigns
- Partner with the product management, engineering, web development, and growth teams to incorporate in-product communications and nurture streams to engage and win customers in a zero-touch model
The skills you will demonstrate
- 5+ years of direct B2B SaaS Product Marketing experience in the Developer tools or DevOps space. 8+ years of total experience in the software industry
- You exhibit technical acumen and have a great passion for software products and the underlying technology that fuels them
- Past experience in programming or DevOps is extremely desirable
- You adapt quickly, are flexible, and are comfortable working in a dynamic space with Agile principles
- You love collaborative work and are open to adjusting based on feedback
- You have exceptional communication skills and are fluent in English, both written and spoken
- Bachelors in CS or Engineering. MBA preferred
Safe work culture - we value respect, kindness, and the right to fail.- Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
- Great people - we value people skills as much as technical skills and strive to keep things friendly and laid back. Still, that does not prevent us to be passionate leaders in our domains. Our 300+ SonarSourcers from 33 different nationalities can relate!
- Work-life balance - keeping a healthy work-life balance is important. This is why we have a hybrid work policy and some people prefer working some days from home.
- Always keep learning - in an ever-changing industry, learning new skills is a must, and we're happy to help our team to acquire them.
What we do
Sonar was started by a team of developers that wanted to change the way code is built in an agile development process. The company was created to develop the open-source tool SonarQube, which is now the standard in code quality management with over 350,000 instances deployed today. Every day we are focused on solving developers’ next big problem.
Who we are
At Sonar we believe in people, excellence, and delivery. We’re a team of problem solvers and overachievers who seek out others who are also passionate and relentless in their respective missions. We want to work with people who are ready to fasten their seat belts and be part of an incredible ride. We work hard not because we’re told to, but because we genuinely love what we do and do what we love. If there’s one main message we want you to remember about us, it’s that we push others to be best in class at whatever they do: choose your battle, innovate, take risks, and lead change. Join us; we’ll be smarter and stronger together.
If this sounds like you, apply now!