Are you a mission-driven product marketer who loves how healthcare technology can improve health outcomes at scale? Do you like working in a fast-paced environment? Do you want colleagues who support each other to win as a team, and in so doing make the world a better place? If so, then we have the job for you!
Therapy Brands is seeking a Senior Product Marketing Manager to lead the product marketing efforts for our flagship TheraNest product. Designed for solo and small group mental and behavioral health practices, TheraNest significantly reduces the time spent on administrative tasks. Nobody goes into therapy so they can spend time managing notetaking, scheduling, reminders, and billing – so we enable mental health practitioners to focus on what truly matters, their clients.
In this role, you will be the chief storyteller for an entire market segment. You’ll be responsible for the go-to-market strategy, messaging, collateral, positioning pricing, packaging, and marketing content for the #1 SaaS practice management tool for mental health professionals who work in solo or small practices.
Reporting to the Vice President of Product Marketing, you will work closely with demand generation, corporate marketing, sales, and product management teams to grow the marketing funnel and win more deals. You’ll be part of a fast-growing product marketing team with strong organization-wide exposure and impact.
You will create go-to-market plans, content for sales enablement, and customer-facing collateral. You will also meet regularly with customers to understand their needs and bring them back to the Therapy Brands team. Working closely with customers, you will develop case studies, ROI assets, buyers’ guides and other later funnel conversion assets. In addition, with a strong understanding of the mental healthcare segment, the product marketing manager will generate industry white papers, infographics, and other thought leadership content designed to raise awareness of Therapy Brands.
Responsibilities:
- Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports.
- Execute and coordinate go-to-market plans for product launches with an integrated effort across product, marketing, sales, account management, training, and enablement.
- Conduct market research, competitive assessments, and client interviews to support the development of compelling and persuasive differentiated market positioning for our products.
- Prepare enablement content for all phases of the sales funnel to improve penetration and
- conversions.
- Gain insights on customer usage of products, untapped opportunities and new buyer personas.
- Review and assess conference, exhibit and events strategies against product/market/audience penetration goals.
- Build product presentations for marketing, selling, and training
- Collaborate with product management to develop differentiated pricing and packaging.
Qualifications
- 3+ years of product marketing experience
- Experience working in the healthcare software-as-a-service sector
- Strong written and oral communicator, attentive listener, and compelling explainer
- Demonstrated ability to manage multiple projects and drive them through execution
- Strong collaboration, communication, and research skills
- Ability to work in a fast-paced, deadline-driven environment