Senior Product Marketing Manager - HVAC

The GEA Way At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GEA Way philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? The Senior Product Marketing Manager- HVAC will work closely with the Commercial Director, Product Management, Brand, Merchandising, Pricing, Sales and Customer Service to provide commercial input. This role will work cross-functionally and across all multiple Sales Channels to ensure HVAC needs are covered in the NPI process, and effectively execute commercial marketing programs to drive growth and sales for GE Appliances HVAC. Position Senior Product Marketing Manager - HVAC Location USA, Louisville, KY How You'll Create Possibilities WHAT YOU WILL DO

• Drive results and manage communication workflow in both Consumer Operations and the Commercial organization across Retail, Contract and Pro/PHVAC Channels for GEA HVAC.
• Own and execute of all merchandising activities supporting the HVAC business, for all channels. (Contract, Pro Channel, Customer website, Social/Digital, Brand).
• Develop industry and homeowner insights
• Manage overall HVAC NPI projects and existing models by working with agencies and other business stakeholders to deliver assets to schedule and with excellence.
• Develop and execute all NPI planning and communication packages for field sales teams. Ensure consistent messaging and coordination across product lines for the SKU portfolio, in store and online
• Content Creation and Asset Management
• Supervise the product photography, manage F&B content, dimensions, and standardized descriptions to be uploaded into MML, Product Roadmaps and MDM.
• Creation of collateral outlining all of GE Appliances product offerings for Retail, Contract and Pro/PHVAC channels, including coordination for full line HVAC & Plumbing catalog
• Manage printed and online marketing, sales, and training material for the product line to ensure distinct messaging for contractor, homeowners and customers.
• Collaborate to prepare for trade shows, conferences, and training activities as required.

WHAT YOU NEED TO SUCCEED Minimum Qualifications:

• BA/BS degree from an accredited university or college
• Minimum of 7 years of Sales, Commercial and Marketing or other relevant experience
• Articulate and effective communicator that can push HVAC team agenda
• Excellent interpersonal skills and strong presentation skills

What You'll Bring to Our Team Preferred Qualifications:

• Ability to integrate and drive action across multiple functions
• High attention to detail
• Experience working with agencies and in a matrixed environment
• Ability to multi-task and effectively manage projects to deadlines

Our Culture At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GEA, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com