Senior Product Marketing Manager

Remote (Toronto, ON) +1

Working at Adaptavist

Adaptavist is a global software innovator, enabling organisations to digitally transform how they collaborate and get work done. Founded in 2005 and with a growing global reach, our customers cut across every major industry and include more than half of all Fortune 500 companies.

Today, Adaptavist leverages its deep technical understanding of Atlassian and innovative partnership with Slack to help organisations embrace new ways of working to achieve competitive advantage.

Through trusted consultancy, app development, training, hosting, and licensing solutions, Adaptavist has established itself as the go-to partner of choice within the Atlassian Ecosystem.

About Us

Adaptavist’s mission is to help organizations embrace the right tools, processes, and culture to make transformation their competitive advantage. And it all starts with you.

Working at Adaptavist is unlike any other job you’ve ever had. We trust you from day one. We encourage curiosity. We champion diversity. We’re never afraid to try something new.

Excited yet?

Our flexible, remote-first way of working means that you can now fit work around your life, instead of trying to fit your life around work. You can even take as much vacation as you want. Yes, really!

As part of The Adaptavist Group, we make up a family of brands that combine people, processes, and technology to make businesses better. Offering trusted consultancy, app development, training, hosting, and licensing, we believe our unique and open culture underpins our status as the go-to partner of choice within the Atlassian Ecosystem.

Some Of Our Benefits In Canada Include

  • Unlimited paid vacation
  • Canada Life Care including Life Insurance, Healthcare and Dental Care
  • RRSP matching up to 4%
  • Flexible working
  • Udemy online learning
  • Enhanced Maternity and Paternity Leave
  • Employee assistance programme
  • Volunteer days
  • Free online streaming service subscription

About The Team

You will be joining one of Adaptavist’s very talented Marketing teams, working alongside Content Marketers, Communication Marketers, Project Managers and Engineers. We are a global team with members primarily based in the UK and Spain, however we are now looking for our latest hire to join us in Toronto! We will be going though a lot of growth this year and pride ourselves on being collaborative, engaged, and creative.

About The Role

As the Senior Product Marketing Manager, you will support Adaptavist Apps with leading marketing strategies throughout all marketing and sales funnel stages, working closely with the product team and all other relevant stakeholders.

Within this role you will utilize market research and consumer behaviour data, to create go to market strategies translating technical capabilities into consumable customer benefits. You will also gain in-depth knowledge of the industry, our customer base, and the market to turn that knowledge into creative GTM, growth, lead-gen and retention marketing strategies. This will involve mapping the entire customer journey, driving the collateral and marketing requirements for one of the most exciting Adaptavist apps and translating technical capabilities into consumable customer benefits.

What You'll Be Doing

  • Owning the product marketing strategy and planning: responsible for all messaging and marketing collateral
  • Leads cross-functional sessions to validate current product and identify new product feature and offering ideas
  • GTM, growth, lead-gen and retention marketing campaigns planning, project management and execution
  • Measures the effectiveness of marketing, advertising, and communications programs and strategies
  • Working with various teams (design, content, digital, product, sales) to design and deliver marketing campaigns
  • Creating content using various outputs such as blogs, social, digital marketing copy, email marketing
  • Conducting user research: customer interviews, surveys, market analysis, etc to drive positioning, persona development, and map the user journey
  • Leverages customer insights to anticipate needs and obstacles within the path to purchase, and designing strategies to target the obstacles

What We're Looking For

  • Exceptionally good at understanding the needs and expectations of customers
  • Strong B2B digital and content marketing experience
  • Excellent organization skills and the ability to project manage multiple projects
  • Ability to interpret and communicate complex technology product messages into customer facing business and technology content
  • Strong written communication, presentation and delivery skills
  • Google Analytics, HubSpot knowledge

A few nice to haves

  • Experience within a fast-paced, fast-growth Tech start-up environment
  • Experience in building and managing a team
  • Exposure to Atlassian tools
  • Previous experience in Product Marketing within in a related industry

At Adaptavist, we are committed to promoting a diverse and inclusive community, and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.

We look forward to your application!

Subscribe to Job Alerts