Senior Product Marketing Manager

Look around. (No really — do it!) What can you see that didn't make its way to you in a truck?

TrueNorth is on a mission to overhaul the trucking industry by focusing on the people who actually do the work — the carriers. Our team, made up of alums Harvard, Stanford, MIT, Tesla, Facebook, YC, and more, is building software that will become the platform for trucking. We'll succeed by automating busywork, connecting all parties who have a stake in the success of a load, and ensuring that the people who do the lion's share of the work take home the lion's share of the profits.

What You'll Do at TrueNorth
We're looking for an experienced Senior Product Marketing Manager to own our Go To Market strategy, owning and executing everything from product messaging/positioning to sales training and documentation. You'll be the first PMM at TrueNorth, so you'll get to build the program from the ground up! This is a great opportunity for someone who has demonstrated success in defining, managing and driving GTM strategies to increase product adoption and business growth.

The right person will understand the finer points of PMM work, and possess a can-do outlook on the work that comes along with a scrappy, small startup. If you bring both product marketing and program management experience, we would love to talk with you!

• Own our product marketing strategy, messaging and supporting content
• Own our SEO strategy
• Develop content that teaches our users to navigate our product easily
• Develop key customer personas and be a subject matter expert on their needs
• Work with our leadership team to keep tabs on the industry and our competitors to identify trends that may impact our business and users
• Maintain focus on impact by looking for ways to increase and optimize performance of campaigns and content
• Deliver regular updates to leadership complete with wins, challenges, and asks
• Collaborate with cross-functional teams for launches and ongoing growth. Partner regularly with Engineering, Sales, Biz Ops, and other cross-functional partners

What You'll Need:

• Bachelor's degree or equivalent practical experience
• 5-7 years of experience working in a Product Marketing, ideally experience establishing the product marketing function within a company
• Experience developing an SEO strategy
• Experience owning all aspects of the go to market function, including release planning, internal training, customer communication/training, website copy and help content, and bonus points if you've dabbled in paid search/ad copy
• Experience running market and industry research to develop thoughtful, directed messaging
• Experience partnering cross-functionally with Engineering, Sales, operations, and senior stakeholders
• Experience working in either a release manager or program management function would be valuable, but not required

How we care for our employees:

• A collaborative team of people who are excited for you to join and who will have your back
• A career path that provides you plenty of opportunities for development, both personally and professionally
• Mission-driven work with an opportunity to make a real impact on the trucking industry
• Multiple medical insurance plans to suit your and your family's needs
• Dental and vision insurance
• 401k
• Flexible PTO plan
• Competitive salary
• Competitive equity

TrueNorth is an equal opportunity employer. We believe diversity in ethnicity, culture, gender, age, and life experiences is what sets us apart, and we commit to celebrating diversity in every single hire.

Why you'll like working at TrueNorth:

• An opportunity to make a real impact on the trucking industry
• A collaborative team of people who are excited for you to join and who will have your back
• A clear career path with opportunities for development, both personally and professionally
• Three different Medical insurance plans to suit your and your family's needs
• Dental and Vision insurance
• 401k
• Generous PTO plan
• Competitive salary
• Competitive equity

TrueNorth is an equal opportunity employer. We believe diversity in ethnicity, culture, gender, age, and life experiences is what sets us apart, and we commit to celebrating diversity in every single hire.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.