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Senior Product Marketing Manager - Adobe Express for Education

San Francisco, CA

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.


We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


Are you passionate about education and technology? Do you want to be part of a company that is defining the future of creative products for the next generation of young creators? At Adobe, we're on a mission to provide millions of students around the world with exciting ways to be creative through new, cutting-edge tools like Adobe Express. As a member of our team, you will help K12 institutions empower all students to be lifelong creators, using our creativity and productivity tools to craft their futures.


As an experienced product marketer, you will play a critical role in deepening and scaling Adobe’s K12 district and school go-to-market strategies. You'll have the opportunity to drive proliferation and active use of Adobe Express and other Adobe products, shape our K12 Education business strategy, and influence product roadmap and priorities. You'll work with cross-functional teams to craft positioning and messaging, execute launch plans, and drive growth through district field teams, marketing, partners, and scaled educational Adobe programs. We are looking for someone who is not only passionate about education and technology but also has a deep understanding of educator, admin, and student needs.


If you are looking to inspire millions of students to develop life-long skills and help districts and schools reimagine what is possible for creativity in the classroom, join us and make a difference in the lives of students and educators around the world!


Responsibilities in the role:


  • Drive marketing strategy & execution for US districts and schools, with offerings designed to be adopted by admins and used by teachers with students in classrooms.
  • Work alongside PMM executive leadership to guide product marketing strategy and long-term vision for K12 Education
  • Own end-to-end GTM programs for product launches & feature enhancements focused on driving net new activations and sustained retention within districts and schools
  • Identify, prioritize, and execute omnichannel marketing opportunities that expand awareness and in-product engagement with K12 admins and teachers inclusive of owning co-branded partnerships, product marketing integrations, and sales enablement materials


The ideal candidate will have:


  • 5+ years' experience in Product Marketing
  • Experience setting strategies, leading multiple initiatives, and executing to hit objectives in a fast-paced environment
  • Customer-centric approach and desire to be a voice of our customers within Adobe
  • Ability to influence and align cross-functional teams toward common goals with a collaborative team
  • Exceptional, clear, and empathetic communication and presentation skills
  • Strong work ethic, combining bias toward action with innovative thinking
  • Education, education technology, and SaaS B2B experience preferred


Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $117,900 -- $201,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).


In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.


Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.


Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.


Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

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