Senior Product Marketing Manager


Our Company:

Smartcar is on a mission to make it easy for everyone to use the apps and services they love with their car. We build developer-friendly APIs, making it easy for businesses to integrate their products with vehicles of any brand using a single integration.

Founded in 2015, Smartcar has raised $36M from Andreessen Horowitz, New Enterprise Associates, and Energize Capital. We are the leading developer platform for mobility businesses across North America and Europe, serving amazing customers, including brands like Uber, Turo, and more.

Innovative mobility businesses use our API platform to verify mileage, issue digital car keys, manage EV charging schedules, monitor fleets, and much more.

The Role:

As Sr. Product Marketing Manager, you will define, lead, and drive the go-to-market strategy within the Energy sector to drive awareness, preference, adoption, and category leadership. Key responsibilities include core messaging and product positioning, product launches and sales enablement, market analysis and competitive intelligence, and product activation initiatives. In this role, you will collaborate with cross-functional stakeholders including Product, Marketing, Sales, and Customer Success.

Feel free to check out what our interview process looks like.

This role is remote within the United States. We'd love for you to join us!

Key Responsibilities:

  • Lead product marketing for Smartcar in the Energy sector, focusing on DERMs/VPPs, utilities & energy retailers, home energy, and EV charging networks.
  • Craft differentiated product narratives, positioning, and messaging for personas and use cases within the Energy sector.
  • Drive GTM strategies to enhance sales pipeline, accelerate deals, and improve funnel conversions.
  • Develop playbooks and sales enablement collateral including pitch decks, 1-pagers, solution briefs, competitive battle cards, demos, and more.
  • Conduct thorough customer, competitive, and market research to influence marketing, sales, and product strategy.
  • Manage new API endpoint introductions, feature releases, pricing, packaging, and branding efforts.
  • Support industry and solutions marketing campaigns, customer marketing initiatives, social, paid digital, PR/AR, and industry events.
  • Establish and track KPIs that matter.
  • Manage agency and contractor relationships as needed.
  • Occasional travel required.

Who You Are:

  • 6-10 years of B2B SaaS product marketing experience.
  • Industry experience in DERMs/VPP, home energy, utilities & energy retailers, or EV charging networks highly desirable.
  • Quick learner of product and technical concepts.
  • Proven track record of partnering with technical and sales teams.
  • Strategic thinker with the ability to execute in a fast-paced, ambiguous environment.
  • Strong verbal, written, and visual communications skills.
  • Metrics-focused, detail-oriented, and results-driven.
  • Experience with marketing automation and CRM tools (Ortto/Autopilot, Hubspot, Salesforce, etc.).
  • Bachelor’s degree. Masters, advanced degree and/or MBA desirable.


Your Team:

Compensation and Benefits Package:

  • Base salary determined by years of experience: $125,000 - $170,000, plus a 7.5% variable
  • Equity.
  • Remote work within the United States.
  • Health, Dental and Vision covered at 90% for all plans and 80% coverage for dependents, which amounts to approximately 11 thousand dollars a year.
  • 401K matching at 4%.
  • Unlimited PTO.
  • Wellness stipend of $50 a month.
  • Cell phone and Internet stipend of $50 a month.
  • $300 yearly learning and development stipend.
  • $350 work-from-home stipend.
  • 8 weeks of 100% paid parental leave with an additional 4 weeks unpaid, 1-week half day ramp back time and a 5 week Factor subscription.
  • 10 days of paid bereavement leave.


  • We do not currently support any new sponsorship opportunities or sponsorship transfers for this role.

Recruiter For This Role:

Smartcar is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you have a disability or special need that requires accommodation, please do not hesitate to reach out, in confidence, to with how we can help make your interview process as comfortable as possible and how we can provide reasonable accommodations.

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