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Senior Product Marketing Manager

Boston, MA

OUR STORY

TechInsights is the information platform for the semiconductor industry. Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future. Over 400 companies and 50,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis and imagery, process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

THE OPPORTUNITY

The Senior Product Marketing Manager will work collaboratively with sales and marketing operations, product management and our market analysts to message the value of our portfolio and own the sales enablement and go-to-market strategy for our -market analysis business unit’s products and services.

WHAT YOU WILL DO

  • Optimize the messaging architecture with a focus on scale, consistency and effectiveness across the life cycle from top of funnel to ongoing client engagement and retention.
  • Develop the social marketing strategy to improve top of funnel and engagement.
  • Partner with other business units to align efforts for a holistic message of the value of our portfolio of products and services, and with our platform team to better integrate content and messages
  • Analyze results against business target, present results and recommendations for improvement.
  • Coaching and mentoring of PMM talent.
  • Be accountable for the demand creation strategy and implementation.
  • Gather and analyze market intelligence to understand the target market.
  • Collaborate with product management and marketing operations to develop product positioning and messaging that resonates with target buyer personas.
  • Develop and implement the product marketing plan and manage the cross-functional implementation of the plan.
  • Work with product managers to define and refine product positioning to improve effectiveness.
  • Plan for revenue retention and growth through constant monitoring of the market and TechInsights' market analysis services.
  • Support the sales team through the development and provisioning of tools and collateral for target products.
  • Drive the digital marketing strategy of the market analysis business unit.

WHAT YOU HAVE

  • 7-10 years of product knowledge within the semiconductor, smartphone, mobile, or consumer electronics industry.
  • Experience within marketing or product marketing, leading multiple campaigns simultaneously.
  • Experience within a market research firm preferred.
  • Post-secondary education in Marketing, Communications, or a related field.
  • Demonstrable experience calculating ROI through digital marketing strategies.
  • An expert understanding of articulating customer needs and communicating product/service value.
  • Demonstrable ability to communicate the story or value of a product to the market.
  • Demonstrated track record of success in building media exposure and conference/event participation.
  • Familiarity with and enthusiasm for leading edge technologies found in smartphones, wearables, games, virtual reality products and services.


WHY WORK WITH US

  • Competitive pay and generous benefits
  • Flexible vacation policy
  • Annual fitness reimbursement
  • Strong sense of camaraderie, mutual respect and shared goals among colleagues
  • Support for community through charitable alliances
  • Professional and career development opportunities
  • Wellness resources and support from management

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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