Senior Marketing Manager

Remote (Leawood, KS)

Senior Marketing Manager

Do you want to help transform the global economy? Are you passionate about helping women-owned and minority-owned businesses thrive? C2FO is doing just that, having built the world’s largest working capital platform that serves over 1.7 million businesses in 160 countries. We’re laser focused on building a world where every business – including and especially those that have been most underserved – has the capital it needs to grow and thrive.

About C2FO

Headquartered in Kansas City, USA, C2FO has more than 800 employees worldwide, with operations throughout North America, Europe, India, Asia Pacific, and Australia. C2FO is the world’s largest on-demand working capital platform. Our mission is to ensure every business has the capital needed to thrive and we have delivered more than $275 billion in funding to businesses since our founding. How do we do this? By providing fast, flexible and equitable access to low-cost capital through our easy-to-use platform.

We provide technology with a human touch, giving our customers the direct support they need and ensuring our team members have the tools, resources and work environment they need to deliver on our promise to customers. With the C2FO platform, businesses worldwide have more working capital to fuel their growth, create jobs and develop new products.

Benefits

At C2FO, we take care of our customers and our people – the vital human capital that helps our customers thrive. That’s why we offer a comprehensive benefits package, flexible work options for work/life balance, volunteer time off, and more. Learn more about our benefits here. (https://www.c2fo.com/amer/us/en-us/about-us/careers)

About the Marketing team:

The Marketing team at C2FO is globally distributed and is the growth engine of the company. The team is full of warm, smart, and collaborative marketers. You will be at the center of the action, testing bold ideas and making an impact every day.

About the Senior Product Marketing Manager position:

The Senior Product Marketing Manager is responsible for the development and management of integrated B2B marketing campaigns and programs that drive customer acquisition, activation, and retention. This role needs a strong understanding of current and emerging B2B strategies including direct response channels, digital marketing, conferences/events, content marketing and sales enablement tools.

The position is highly strategic and collaborative, working across functions and directly with vendors and clients. Success in this role is measured by the ability to plan, optimize and deliver campaigns that drive measurable awareness, consideration and conversion (registrations and product usage) within the AMER region.

The ideal candidate will be customer-obsessed and detail-oriented, with the ability to think strategically while also rolling up your sleeves to execute.

Location: 100% remote, expected travel less than 5%

Salary range: $115-130K

Essential Duties:

Lead new customer launches from the Marketing perspective - driving campaigns out the door while coordinating with other groups in Marketing, Product, Sales, and Operations
Create new or further develop existing marketing strategies to drive sales growth opportunities
Lead the Customer Advisory Board, in conjunction with our internal research team - including executive involvement, conversation topics, remote & on-site meetings, and dissemination of results and recommended next steps
Manage B2B demand gen, engagement and retention/loyalty programs from end-to-end, including planning, creative development, production, testing, flawless execution, reporting and optimization
Effectively work with cross-functional partners including product, operations and sales to deliver marketing strategies that meet defined business objectives
Initiate and project manage production of marketing deliverables with our internal delivery center of excellence team, ensuring all development is on time and on budget
Proactively monitor and optimize campaigns with a focus on test and learn
Lead ad hoc projects and initiatives that help advance the business

Basic Qualifications:

Bachelor’s degree in marketing, business or related field
5+ years working in B2B marketing, communications or related field
Microsoft Office fluency

Preferred Qualifications:

Background in financial services, fintech or technology industries preferred
Demonstrated knowledge of marketing principles, practices and techniques, including knowledge of account-based marketing, direct response, event planning and content marketing
Strong customer empathy and you know how to piece together customer and competitive insights and craft them into compelling messaging for complex, technology products
You are unfazed by multiple competing priorities, you can prioritize based on what is best for our customers and for C2FO
Proactive problem solver and motivated self-starter with strategic growth expertise
Comfort working in a fast paced, entrepreneurial environment with the discipline to adhere to corporate brand standards
Ability to work across numerous projects with competing deadlines and effectively prioritize deliverables
Experience with marketing / project management workflow tools such as Asana preferred but not required
Effective oral, written, and interpersonal skills. Presentation skills necessary to communicate and persuade a wide range of audiences

Commitment to Diversity and Inclusion. As an Equal Opportunity Employer, we not only value diversity and equality, but we also empower our team members to bring their authentic selves to work every day. Our goal is to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission.

We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on qualifications, merit, and business needs.

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