The Senior Manager, Competitive Intelligence is responsible for tracking and reporting competitive intensity across Charter's footprint, focused on the Mobile product, and supporting the work on the Residential segment (Internet, Video and Voice products). The person will support a wide range of intelligence projects including competitor research, cross-functional team programs, competitive SWOT analysis and developing creative tools to educate internal audiences with competitive knowledge. Works closely with Field Marketing to identify local level competitive tactics and trends, and monitors competitor websites, earnings calls, press releases and other publicly available intelligence sources.
MAJOR DUTIES AND RESPONSIBILITIES
- Identifies, assesses, and sources intelligence from internal and external sources
- Produces weekly and monthly mobile porting report to inform business decisions
- Prepares the quarterly Mobile Market Share report and assists team on Residential and SMB market share reports
- Understands the measurement of homes passed overlap information for regional and local competitors
- Analyzes market share and flow share trends for all competitors, at a local market level
- Assesses growth opportunities and threats by geography and product
- Analyzes offers and promotional tactics for national, regional and local competitors
- Assists marketing and legal teams in developing and countering competitive claims
- Keeps abreast of key industry and product trends
- Gains an understanding of business needs and researches and recommends solutions
- Maintains a focus on customer excellence and links to business challenges and objectives with tactical execution and results
- Perform other duties as assigned
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Strong knowledge of marketing principles, techniques, and processes
- Ability to conduct competitive analysis and business/ industry research
- Solid understanding of field marketing and intelligence
- Strong communication skills, including experience presenting complex information in a concise and easy to understand fashion
- MS Office skills, including PowerPoint, Excel and Word- with high level of proficiency in Excel
- Ability to manage large, complex data projects
- Strong organizational skills and attention to detail
- Ability to succeed in a fast-paced dynamic environment with limited oversight
- Ability to analyze and interpret data
- Ability to effectively present information to management
- Ability to make decisions and solve problems while working under pressure
- Ability to supervise and motivate others
- Ability to think strategically and anticipate future trends, needs and expectations
- Ability to analyze large datasets to summarize key trends and synthesize insights
- Proficiency with Microstrategy and Tableau required
- Proficiency with Think Cell, SQL and Alteryx preferred
Education
Bachelor's degree in Marketing, Management, Finance, Statistics or Economics or equivalent work experience.
MBA preferred
Related Work Experience
Marketing or Strategic Planning experience: 6-7 years.
WORKING CONDITIONS
Office environment- in Stamford CT office daily.
Occasional travel
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