Senior Competitive Intelligence Analyst

Remote (United States)

The HubSpot Competitive Intelligence (CI) team is looking for a Senior Analyst to join our quickly growing organization. In this role, you will report into Product Marketing, working with a small but growing CI team. You will lead the charge in building CI assets that support sales, marketing, and leadership. This means you will build a solid foundational understanding of how HubSpot differentiates against our key competitors and produce iterative content that helps our sales and sales engineers succeed in the field. Further, the role entails deep collaboration with key internal stakeholders, working cross-functionally with marketing, product, product marketing, sales, pre-sales, and sales enablement. The CI team has built an amazing foundation and currently supports 3,000+ sales, service and pre-sales staff in addition to the entire marketing and leadership organization.


Key Responsibilities Include


  • Conduct comprehensive competitive analysis and research to support marketing, sales, and leadership initiatives
  • Monitor competitor activity and analyze their go-to-market strategies, product offerings, and positioning
  • Identify new market opportunities and understand key customer needs and trends
  • Develop an in-depth understanding of HubSpot’s products and differentiation in the market
  • Collaborate with marketing, product, and sales teams to develop and execute strategies to win against competitors
  • Monitor industry trends and analyze their impact on HubSpot’s business
  • Write clear and concise reports detailing your findings and recommendations
  • Present your findings and recommendations to internal stakeholders
  • Stay up-to-date on the latest competitive intelligence tools and methods
  • Perform other related duties as assigned


If you are a strategic thinker with a passion for marketing and sales, and have a track record of producing high-quality work in a fast-paced environment, we want to hear from you!


What You Should Have


  • Technology experience in Enterprise SaaS companies, technology consulting companies OR system integrators/ISVs in a product management, solutions consultant, business analyst or pre-sales role
  • Experience in competitive intelligence or product marketing
  • Outstanding ability to lead cross-functional teams
  • Experience engaging directly with enterprise customers and partners
  • Excellent communication and presentation skills
  • Excellent analytical skills
  • Indirect experience working closely with engineering, product management or solutions consultants in a business analyst role would also be considered a strong candidate
  • Experience in CRM, Marketing Automation, DXP/CMS areas is an added advantage


Cash compensation range: 85000-127000 USD Annually


This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.


The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.


We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.


At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.


We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.


If you need assistance or an accommodation due to a disability, please email us at interviewaccomodation@hubspot.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.


Important COVID-19 Guidance (For candidates applying to roles in the United States):


Per HubSpot’s policy all employees who wish to work @office or @flex or to visit an office in-person must be fully-vaccinated. At this time, @remote employees are not required to be vaccinated.


Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.


About HubSpot


HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.


You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.


Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.


By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.The HubSpot Competitive Intelligence (CI) team is looking for a Senior Analyst to join our quickly growing organization. In this role, you will report into Product Marketing, working with a small but growing CI team. You will lead the charge in building CI assets that support sales, marketing, and leadership. This means you will build a solid foundational understanding of how HubSpot differentiates against our key competitors and produce iterative content that helps our sales and sales engineers succeed in the field. Further, the role entails deep collaboration with key internal stakeholders, working cross-functionally with marketing, product, product marketing, sales, pre-sales, and sales enablement. The CI team has built an amazing foundation and currently supports 3,000+ sales, service and pre-sales staff in addition to the entire marketing and leadership organization.


Key Responsibilities Include


  • Conduct comprehensive competitive analysis and research to support marketing, sales, and leadership initiatives
  • Monitor competitor activity and analyze their go-to-market strategies, product offerings, and positioning
  • Identify new market opportunities and understand key customer needs and trends
  • Develop an in-depth understanding of HubSpot’s products and differentiation in the market
  • Collaborate with marketing, product, and sales teams to develop and execute strategies to win against competitors
  • Monitor industry trends and analyze their impact on HubSpot’s business
  • Write clear and concise reports detailing your findings and recommendations
  • Present your findings and recommendations to internal stakeholders
  • Stay up-to-date on the latest competitive intelligence tools and methods
  • Perform other related duties as assigned


If you are a strategic thinker with a passion for marketing and sales, and have a track record of producing high-quality work in a fast-paced environment, we want to hear from you!


What You Should Have


  • Technology experience in Enterprise SaaS companies, technology consulting companies OR system integrators/ISVs in a product management, solutions consultant, business analyst or pre-sales role
  • Experience in competitive intelligence or product marketing
  • Outstanding ability to lead cross-functional teams
  • Experience engaging directly with enterprise customers and partners
  • Excellent communication and presentation skills
  • Excellent analytical skills
  • Indirect experience working closely with engineering, product management or solutions consultants in a business analyst role would also be considered a strong candidate
  • Experience in CRM, Marketing Automation, DXP/CMS areas is an added advantage


Cash compensation range: 85000-127000 USD Annually


This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.


The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.


We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.


At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.


We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.


If you need assistance or an accommodation due to a disability, please email us at interviewaccomodation@hubspot.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.


Important COVID-19 Guidance (For candidates applying to roles in the United States):


Per HubSpot’s policy all employees who wish to work @office or @flex or to visit an office in-person must be fully-vaccinated. At this time, @remote employees are not required to be vaccinated.


Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.


About HubSpot


HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.


You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.


Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.


By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.

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