This job posting has expired and no longer is available. Please explore other opportunities.

Product Marketing Specialist

Peabody, MA

You will draft effective marketing communications to highlight the features and benefits of new and existing products to customers. This involves interfacing with and performing data maintenance in B2B marketing CRM software (Pardot/Salesforce), posting on social media, assisting with new product launches, and copywriting.


Essential Responsibilities


Develops and produces communications to enhance JEOL's brand and emphasize product capabilities


Works with the team to implement effective marketing communications to drive performance, such as promotional flyers, targeted email campaigns, and general product awareness initiatives


Interfaces with sales and product management to ensure successful execution of marketing activities


Maintains data in JEOL USA's B2B marketing CRM software (Pardot/Salesforce)


Drafts communications to post on social media, performs various Marketing activities, and copywriting


Develops a working understanding of the JEOL product line, along with its relevance in the market and the competitive landscape


Supports the Product Marketing Manager by establishing and evaluating marketing strategies and plans


Monitors industry-wide trends in digital marketing and stays abreast of new tools and technologiesBachelor's degree in Marketing, Business, Communications or a STEM related discipline from a four-year college or university; and 2+ years of product management, eCommerce, business development, Marketing Communications, or digital marketing experience, preferably with scientific/industrial products company or an equivalent combination of education and experience


Experience managing small projects from end to end within an established framework including interacting with stakeholders, setting project timelines, delivering project to completion


Proficiency with Microsoft Office


Experience with Salesforce/Pardot desired.


Graphic design experience (i.e. Photoshop Systems, Illustrator, Corel Draw, In-Design, Quark) is preferred


Experience/knowledge of e-design principles helpful

Subscribe to Job Alerts