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Product Marketing Specialist

Cary, NC

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Your role and responsibilities

Create, plan and ensure the effective implementation of the United States go to market product marketing strategy including definition and communication of product value propositions and product positioning

Ensure achievement of product marketing targets and budgets through regular oversight, definition and implementation of growth and improvement plans

Develop and implement annual marketing plans in conjunction with United States customer experience, communication teams and business units and product groups and prepare business plans focused on business development for the low voltage distribution and protection market

Oversee sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales teams

Drive sales efficiency by ensuring appropriate product and application knowledge technical and commercial for each Sales team

Ensure know how sharing and cross collaboration - coordinate with cross functional and cross division product marketing, sales team members and operations team to define appropriate forecasts and inventory positioning

Collect, evaluate and share customer research, market conditions and competitive data with a focus on industrial users, contractors and distributors

Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new products and feature development based on local market needs and trends

Lead and manage commercialization efforts of multiple programs including voice of customer (VOC), product launches and segment marketing

Product portfolio management such as pricing strategy, inventory strategy, Key Performance Indicator (KPI) reporting, local market offering, product gap analysis and business cases, sales and promotion tools, internal and external trainings and strong technical presence

Qualifications For The Role

  • Require Bachelor's Degree in Engineering (Electrical Engineering preferred)
  • Minimum 5 years of experience in Sales, Product Management or Product Marketing Management in a related electrical products and application industry preferred
  • Experience working in Portfolio management and marketing skills
  • Customer experience success
  • Understanding of power distribution, electrical control systems and applications associated with their product lines
  • Proficient with MS Office required
  • This position requires 25-30% travel


  • Retirement plan
  • Life insurance
  • Disability insurance
  • Healthcare plan
  • Wellbeing program

More about us

ABB Smart Buildings digitally transforms commercial, industrial and residential buildings for the highest comfort, efficiency, safety and security - enhancing quality of life in buildings of the future through safe, smart and sustainable electrification solutions, services and products.

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website

Equal Employment Opportunity and Affirmative Action at ABB

ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:

As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected]. Resumes and applications will not be accepted in this manner.


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