Product Marketing Senior Manager

Overview

Visier is the leader in people analytics. We are passionate about a 'people first' approach to business strategy and our addictive technology is transforming the way that organisations make decisions. Recently closing a hugely successful funding round and a landmark $1b valuation, Visier is embarking on an incredible phase of its 12 year growth Journey.

To accelerate our momentum, we are looking for a highly ambitious Senior Manager, Product Marketing who is not only an expert in enterprise software marketing, but also has the skills of a strategist, communicator, market analyst, storyteller, and cross-functional team player.

You will own the development and execution of product marketing initiatives for various areas of our product, solution, and services offering. This includes developing positioning, personas, messaging, competitive analysis, launch plans, and sales enablement activities to grow revenue within key areas of the business. Additionally, you will be responsible for developing and executing our vertical marketing strategy, owning the launch process for new feature releases, and working with our services team to introduce and position new offerings.

What You'll Be Doing...

Reporting to the Vice President of Product Marketing, the Senior Manager of Product Marketing will be responsible for our vertical marketing strategy, launching new product features, and partnering with our customer experience team to introduce new service offerings. You will partner closely with product management, sales, marketing and customer experience to communicate Visier’s differentiation, value and impact on business-critical priorities in the market. We’re looking for a product marketer who is strategic, collaborative and influential across functions, and has a deep understanding of enterprise buyers and an enterprise selling motion. You will be instrumental in setting a strategy and executing plans that drive our go-to-market and demand generation engines, and play a critical role in our accelerating growth as an organization.

• Play a key role in positioning, persona development, messaging, market & competitive analysis, product launch, and contribute to sales and partner enablement activities
• Develop and execute our vertical marketing strategy, focused on positioning our products to solve challenges that resonate with key verticals
• Lead the launch of new product features and determine the personas, value proposition, and messaging, managing the cross-functional implementation of the plan, and enable the field to communicate them to customers and prospects
• Partner with our customer experience team to introduce and determine the value proposition for key service offerings
• Support the development of our competitive intelligence program in conjunction with product management, solution consulting, and sales enablement. Arm our sellers and customer success managers with key differentiators vs. the competition.
• Partner across functions to develop go-to-market plans focused on revenue growth
• Define data-driven persona targeted buying journeys and work closely with content, demand generation, and customer marketing teams to develop integrated campaigns that drive engagement and conversion
• Create compelling narratives that excite, inspire, and compel market adoption

What You'll Bring To The Table...

• You're a seasoned B2B product marketer with 7+ years of experience
• You’re a flexible, action-oriented team player comfortable working in a fast-paced environment with evolving priorities
• You’re a storyteller, a strategist, and a market expert
• A BA/BS degree in a marketing, product, technical or business field or equivalent practical experience (MBA advantageous)
• A background in analytics, human capital management, or marketing to HR leaders a bonus
• Demonstrated exceptional communication and presentation skills, including writing, thought leadership, and content marketing experience

Most importantly, you share our values...

• You roll up your sleeves
• You make it easy
• You are proud
• You never stop learning
• You play to win

Health & Safety at Visier

Visier is committed to creating a safe and healthy environment for our employees, customers and community. As part of this commitment, we require all employees to be fully vaccinated for COVID-19 or qualify for an exemption.