Product Marketing Mgr
Konica Minolta currently has an exciting opportunity for a Product Marketing Manager!
Konica Minolta Business Solutions U.S.A., Inc. is currently seeking a Product Marketing Manager, Industrial Print to support our growth initiatives in Industrial Print segments. This position must be held by someone with strategic vision, has a keen understanding of customers’ needs, and can deliver proven results based on company plan initiatives.
A key element of this position will be to demonstrate leadership qualities, in order to drive a message that is concise, accurate, and with measurable results. The Product Marketing Manager, Industrial Print will be a key player of the company’s overall Industrial Print initiatives. As Product Marketing Manager, you will guide various divisions within Konica Minolta, charged with a product line contribution. This extends from increasing the profitability of existing products to working closely with the Product Management team to review new product / partnership opportunities for the organization.
This candidate will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand customers’ problems, and find innovative solutions for the broader market. This candidate must be able to communicate within all areas of the company. For example, you will work with service and engineering counterparts to define product release requirements and marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers.
- Managing the entire product line life cycle from strategic planning to tactical activities
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning
- Developing and implementing a company-wide go-to-market plan, working with all departments to execute
- Analyzing potential partner relationships for the product
- Bachelor Degree in Sales, Marketing or related field
- Excellent verbal/written communication and presentation skills
- 3-5 years of experience with hardware and/or application solutions or equivalent combination of education and work experience
- 1-3 years of experience analyzing different aspects of customers’ needs
- Excellent understanding of Industrial Print Market industry and oriented print devices
- Working knowledge of financial metrics
- Ability to determine ROI on actions taken, to continuously refine activities
- Understand all aspects of customer wants and needs by market segment (technical and graphics segments), and by market category (vertical market) by working with key industry analysts
- Ability to lead cross functional teams to achieve company goals and objectives
Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients’ digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN’s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter. EOE Statement:
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.