Product Marketing Manager - Marketing Dept.
Frisco, TX
PRODUCT MARKETING SPECIALIST
At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference – day in and day out.
The Product Marketing Specialist is an integral part of the Marketing team, supporting the launch of new solutions and working to optimize the positioning, sales enablement, and training of existing products. In this highly collaborative role, you will partner with Product Management, Sales, Customer Success, Strategic Partnerships and Marketing teams to position Lexipol products as the premier solution to meet customer needs and establish Lexipol as an industry leader in current and future markets.
ROLE AND RESPONSIBILITIES:
Help coordinate the successful launch of new products and services to meet and exceed KPIs and other performance metrics.
QUALIFICATIONS:
Bonus: experience working in public safety and/or local government sectors. Experience with accounting software, Microsoft Excel, and other financial reporting tools.
EDUCATION AND EXPERIENCE:
KEY PERFORMANCE INDICATORS:
Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.
Compensation and Benefits Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
About Lexipol Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are experts in policy, training, and wellness support, committed to improving the quality of life for all community members. Our solutions include state-specific policies, online learning, behavioral health resources, grant assistance, and industry news and information offered through the websites Police1, FireRescue1, EMS1, Corrections1 and Gov1. Lexipol serves more than 2 million public safety and government professionals in over 12,000 agencies and municipalities. For additional information, visit www.lexipol.com.
Lexipol Is an Equal Opportunity Employer (EOE)
Working at Lexipol means making a difference – day in and day out.
The Product Marketing Specialist is an integral part of the Marketing team, supporting the launch of new solutions and working to optimize the positioning, sales enablement, and training of existing products. In this highly collaborative role, you will partner with Product Management, Sales, Customer Success, Strategic Partnerships and Marketing teams to position Lexipol products as the premier solution to meet customer needs and establish Lexipol as an industry leader in current and future markets.
ROLE AND RESPONSIBILITIES:
Help coordinate the successful launch of new products and services to meet and exceed KPIs and other performance metrics.
- Execute marketing deliverables to ensure a smooth integration of new products from company acquisitions.
- Maintain sales presentations and collateral for existing company products and services.
- Manage messaging on company product websites to ensure information is up to date, intuitive for visitors and drives lead conversions.
- Develop a dashboard of analytics on product marketing resources and collateral to evaluate
areas to increase engagement and drive utilization.
- Analyze email campaigns and website performance to surface data-driven insights to improve future marketing strategies and efficiency.
- Work with the Product Marketing Manager on training programs and materials for internal personnel to enhance their product knowledge.
QUALIFICATIONS:
Experience crafting compelling marketing and sales content with the ability to understand technical products and develop easy to understand customer messaging.- Meticulous with the desire to work on multiple projects simultaneously in a collaborative, fast-paced environment.
- High attention to detail, organized, problem solver with good time management, sense
of judgement and adaptability to change.
- A quantitative and analytical aptitude and ability to use data to make informed recommendations.
- Solid understanding of marketing concepts and channels including SEO and website analytics.
- Expert in Microsoft Office; preferred experience with Salesforce CRM and marketing automation.
Bonus: experience working in public safety and/or local government sectors. Experience with accounting software, Microsoft Excel, and other financial reporting tools.
EDUCATION AND EXPERIENCE:
Bachelor’s degree in Marketing, Communications, Business or related field.- 3+ years of experience in product marketing/management preferably in a SaaS environment.
- Proven track record of meeting and exceeding marketing goals.
KEY PERFORMANCE INDICATORS:
Execute marketing portion of acquisition product plans.- Develop website strategic plan for all product lines and verticals.
- Create a dashboard of marketing campaign and website performance.
Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.
Compensation and Benefits Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
About Lexipol Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are experts in policy, training, and wellness support, committed to improving the quality of life for all community members. Our solutions include state-specific policies, online learning, behavioral health resources, grant assistance, and industry news and information offered through the websites Police1, FireRescue1, EMS1, Corrections1 and Gov1. Lexipol serves more than 2 million public safety and government professionals in over 12,000 agencies and municipalities. For additional information, visit www.lexipol.com.
Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.