Product Marketing Manager Lead

Remote (New York City, NY)

Job Title: Product Marketing Lead

Location: Anywhere (US-Only)

About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

Source: Wordstream US Google Display Benchmarks for Mobile Media

Job Description

InMarket is looking for an accomplished and data-driven experienced Product Marketing leader to join our fast-growing marketing team to support the development of product positioning, messaging, and packaging strategies for our growing media & measurement solutions.

As a driver on our Product Marketing team at InMarket, you will have the opportunity to help guide the product roadmap, our innovative go-to-market strategies, sales enablement efforts, and client-facing tactics by working cross organizationally with key stakeholders from Product, Client Strategy, Marketing, Creative & Sales/Account Management. In addition, you will play a pivotal role in driving the adoption of both new products we take to market and existing products we continue to enhance.

Duties

Build quarterly product-specific go-to-market & promotion plans to help drive awareness and adoption for InMarket's growing product portfolio
Define the value proposition, differentiation and messaging strategies for existing and new product features
Develop and enhance product packaging and rollout plans for new and existing products
Create compelling sales and marketing tools to drive new user adoption and increased understanding of our products across multiple channels including leading publisher partnerships, DMPs and DSPs, as well as today's top agencies and brands.
Regularly conduct market research to help define InMarket's differentiation in the marketplace and develop recommendations for new product/solution growth initiatives
Build and maintain competitive intelligence and positioning on how we win in the market
Guide the prioritization and development of client case studies to tangibly communicate the platform/product benefits to our growing client base
Successfully roll out and train the sales team on new offerings and feature enhancements
Serve as an internal advocate for our client/platform user needs through continued awareness of our products, upcoming feature enhancements and how they address key client pain points

Requirements

2-7 years of experience in product marketing, preferably within in AdTech, a DSP/DMP or Enterprise product marketing SaaS space
Excellent communication, marketing, and writing skills
Data-driven decision-making and experience in translating complex, technical products into tangible client-facing, value-based solutions
Past experience and ability in effectively driving product positioning and messaging

Sense of ownership and pride in your performance and its impact on the company's success
Team player
Good time-management skills
Great interpersonal and communication skills

Benefits Summary

Competitive salary, stock options, flexible vacation
Medical, dental and Flexible Spending Account (FSA)
Company Matched 401(k)
Unlimited PTO (Within reason)
Talented co-workers and management
Agile Development Program (For continued learning/professional development)
Generous Paid Parental Leave

For candidates in California, Colorado, and New York City, the Targeted Base Salary Range for this role is $85,000 to $175,500.

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

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