Product Marketing Manager
Oaks Lane, Pakenham Victoria 3810, Australia
SEI is seeking a qualified Product Marketing Manager to join the Advisor business Marketing Team to support our investment and technology initiatives, and other services. This professional will work cross-functionally with the Advisor Marketing, Sales and Solutions teams and be responsible for the strategic planning and execution of asset management and technology programs, launches, collateral, and campaign management.
The ideal candidate will apply their marketing and financial services experience to package, promote and deliver investment and technology positioning and campaigns that are aligned with the business unit objectives and drive internal and external engagement. This is a phenomenal opportunity for someone in a fast-paced, rapidly growing organization! In this role you will have the opportunity to apply data-driven marketing tactics to improve awareness, engagement and product adoption.
This role reports to the Advisor Marketing Director and is a member of the Advisor Marketing Leadership Team.
What you will do:
Lead the development of product positioning, messaging, collateral and cross-channel marketing campaigns within the Advisor business
Partner with product marketers across the global Asset Management business to drive alignment
Develop and manage a campaign process for go-to-market launches of new products, feature updates, and growth and engagement initiatives, and own those campaigns from inception to implementation, including leveraging SMEs, partnering with internal teams, and working with marketing data and analytics to optimize
Drive the creation of thought leadership content, such as presentations, blogs and webinars, that support our asset management and technology products, and other services
Partner with Product Management to help create compelling training materials, for internal and external audiences, that showcase key product and technology features
Create tools that help sales effectively and consistently deliver the right messages, positions growth in our total addressable market, and helps retain existing clients
Organize and deliver timely updates of investment and technology content that can be nuanced and applied across a channel marketing strategy
Implement a templated process for timely production of quarterly and thematic collateral and other marketing assets
Collaborate with strategic asset management partners to launch and support partnership programs
Evaluate and understand the competitive landscape and target market and package for use with the sales teams
Institute a measurement framework for product campaigns, launches and collateral that identifies goals and KPIs
What we need from you:
A minimum of 8 years of experience in financial services product marketing, preferably with an expertise in asset management and/or the financial intermediary business model
In-depth knowledge of current digital marketing technologies and trends
Strong analytical and strategic thinking skills
Excellent written and oral communication skills
Proven ability to thrive in a fast-paced and collaborative cross-functional organization
Bachelor’s degree in communications, marketing, business, English or a related field
What we would like from you:
Project management expertise
Excellent leadership, communication, and collaboration capabilities
Someone who will embody our SEI Values of courage, integrity, collaboration, inclusion, connection and fun. Please see our website for more information. https://www.seic.com/
SEI’s competitive advantage:
To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about.
Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more.
We are a technology and asset management company delivering on our promise of building brave futures (SM)—for our clients, our communities, and ourselves. Come build your brave future at SEI.
SEI is an Equal Opportunity Employer and so much more…
After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we’re (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks.
SEI is an equal opportunity / affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.
The ideal candidate will apply their marketing and financial services experience to package, promote and deliver investment and technology positioning and campaigns that are aligned with the business unit objectives and drive internal and external engagement. This is a phenomenal opportunity for someone in a fast-paced, rapidly growing organization! In this role you will have the opportunity to apply data-driven marketing tactics to improve awareness, engagement and product adoption.
This role reports to the Advisor Marketing Director and is a member of the Advisor Marketing Leadership Team.
What you will do:
Lead the development of product positioning, messaging, collateral and cross-channel marketing campaigns within the Advisor business
Partner with product marketers across the global Asset Management business to drive alignment
Develop and manage a campaign process for go-to-market launches of new products, feature updates, and growth and engagement initiatives, and own those campaigns from inception to implementation, including leveraging SMEs, partnering with internal teams, and working with marketing data and analytics to optimize
Drive the creation of thought leadership content, such as presentations, blogs and webinars, that support our asset management and technology products, and other services
Partner with Product Management to help create compelling training materials, for internal and external audiences, that showcase key product and technology features
Create tools that help sales effectively and consistently deliver the right messages, positions growth in our total addressable market, and helps retain existing clients
Organize and deliver timely updates of investment and technology content that can be nuanced and applied across a channel marketing strategy
Implement a templated process for timely production of quarterly and thematic collateral and other marketing assets
Collaborate with strategic asset management partners to launch and support partnership programs
Evaluate and understand the competitive landscape and target market and package for use with the sales teams
Institute a measurement framework for product campaigns, launches and collateral that identifies goals and KPIs
What we need from you:
A minimum of 8 years of experience in financial services product marketing, preferably with an expertise in asset management and/or the financial intermediary business model
In-depth knowledge of current digital marketing technologies and trends
Strong analytical and strategic thinking skills
Excellent written and oral communication skills
Proven ability to thrive in a fast-paced and collaborative cross-functional organization
Bachelor’s degree in communications, marketing, business, English or a related field
What we would like from you:
Project management expertise
Excellent leadership, communication, and collaboration capabilities
Someone who will embody our SEI Values of courage, integrity, collaboration, inclusion, connection and fun. Please see our website for more information. https://www.seic.com/
SEI’s competitive advantage:
To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about.
Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more.
We are a technology and asset management company delivering on our promise of building brave futures (SM)—for our clients, our communities, and ourselves. Come build your brave future at SEI.
SEI is an Equal Opportunity Employer and so much more…
After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we’re (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks.
SEI is an equal opportunity / affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.