Product Marketing Manager, Display Ads
San Bruno, CA
Position Summary...
What you'll do...
Our purpose: We connect you more meaningfully to Walmart customers
As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. Learn more at www.walmartconnect.com
The Role
As Product Marketing Manager, Display within Walmart Connect, you will be a leading SME for the growing portfolio of products and solutions by transforming our capabilities into key product value and benefits. You will help to develop market and product strategies, create product positioning and messaging, define and execute GTM strategies and enable revenue-bearing teams, while partnering with various internal and external stakeholders throughout Walmart. You will play a pivotal role in driving market success and adoption of your products.
The ideal candidate for this role will be a revenue-motivated product marketer who can help establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions. Experience working on digital advertising or advertising SaaS products and an understanding of the AdTech ecosystem is preferred.
You'll make an impact by:
About you (Preferred Qualifications):
#WMC #WalmartConnect #productmarketingmanager
#LI-JP8
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field. Option 2: 4 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
What you'll do...
Our purpose: We connect you more meaningfully to Walmart customers
As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. Learn more at www.walmartconnect.com
The Role
As Product Marketing Manager, Display within Walmart Connect, you will be a leading SME for the growing portfolio of products and solutions by transforming our capabilities into key product value and benefits. You will help to develop market and product strategies, create product positioning and messaging, define and execute GTM strategies and enable revenue-bearing teams, while partnering with various internal and external stakeholders throughout Walmart. You will play a pivotal role in driving market success and adoption of your products.
The ideal candidate for this role will be a revenue-motivated product marketer who can help establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions. Experience working on digital advertising or advertising SaaS products and an understanding of the AdTech ecosystem is preferred.
You'll make an impact by:
- Develop deep understanding of market landscape and needs by customer segments through primary and secondary research in coordination with key clients and sales teams.
- Identify market opportunities, build data-driven product marketing strategy and develop sound business case working closely with product teams and sales.
- Create MRD and collaborate with product teams to define product priorities.
Develop and implement GTM strategies and tactics including positioning, use cases, best practices, story narratives and sales enablement materials focused on product adoption and revenue growth- Develop product positioning and messaging that differentiates our product suite
- Partner with product stakeholders to support the development of MRDs and PRDs to define product priorities and requirements
- Support the planning and execution of various new product programs launches at various life cycles
- Support sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education
Help the development of thought leadership on market and competitive trends
About you (Preferred Qualifications):
- 2 to 4 years of experience in product marketing. 1 + years in digital advertising or B2B software.
- Preferred expertise and experience in the adtech , martech and related technology ecosystem including digital media, SaaS and agencies
- Solid understanding of advertising platforms, frameworks and technologies leveraged by advertisers and brands
Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams- Embrace working in a fast paced continually evolving environment
- Exceptional communication skills in both writing and presentation
- Analytical and data-driven
- Structured and a strategic thinker
Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
#WMC #WalmartConnect #productmarketingmanager
#LI-JP8
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
- Regional Pay Zone (RPZ) (based on location)
- Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field. Option 2: 4 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America