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Product Marketing Manager

Austin, TX
Overview:

Are you a talented and highly competent product marketer looking for a new challenge? Planview is a fast-growing global SaaS company building the future of connected work! By joining us you are guaranteed to have a direct impact on our go-to-market and commercial success.

This role is equal parts strategy and hands-on execution. You will be part of a core team working on digital innovation, collaborating closely with Product, Marketing, Sales, and Customer Success to launch winning products in the marketplace. In addition to driving the business forward, you will build and maintain a strong understanding of the product set, customer solutions, and the market ecosystem.

This role is a hybrid position - Austin-based.

Responsibilities:
  • Market intelligence: Be the expert on our buyers, how and why they buy, and their key buying criteria. Conduct research to drive positioning, packaging, and promotion and gain insight to improve differentiation.
  • Sales Success: Drive win rate and sales velocity by developing compelling messaging and assets that drive purchase decisions, including sales playbooks, value assessment tools, and presentations. Understand, support, and train our sales channels.
  • GTM Strategy: Support pipeline growth through direct/indirect sales channels. Advise on best approaches and themes for integrated demand programs and assess their effectiveness.
  • Product Launches: Plan the launches of net-new products plus releases of existing products and manage the cross-functional implementation of the plan. Ensure that the GTM roles are up to speed on the latest product capabilities.
  • Competitive landscape: Be an expert on our competition and how they are positioned. Craft competitive positioning for sales enablement.
Qualifications:
  • 3+ years of B2B product marketing experience
  • Experience developing messaging and positioning for executive buyers (VP–CxO) with a focus on transformation, technology, and innovation – a must
  • Background in management consulting – a plus
  • Proven track record of successful product launches
  • Demonstrated success in translating product capabilities into clear, value-based messaging and sales artifacts
  • Excellent interpersonal skills and a team player
  • Exceptional communication skills
  • Excellent time management and organizational skills; must be highly organized and able to work efficiently even with competing priorities
Great Benefits and Fun Perks:
  • We offer highly competitive benefits packages for every lifestyle.
  • No one likes working in a box, right? That’s why we’ve built some fun, open work environments with optional standing desks, game rooms, unlimited snacks, soft drinks, and gourmet coffee machines. Oh, and a tasty cereal bar and fresh fruit to get your day going!
  • We believe in regular fun office events and monthly happy hours!
  • We offer weekly onsite yoga classes, chiropractor visits and car wash services.
  • We’re in a brand new office building with garage parking and shaded courtyards with outdoor gas grills and seating, just in case you want to grab some sun during lunch.
  • We host daily food trucks!
  • And because we believe in community involvement, we’re also active participants of a variety of causes, including a Planview MS150 riding team, Heartwalk, Central Texas Food Bank, Salvation Army Angel Tree and more!

Planview is an Equal Opportunity/Affirmative Action Employer

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