Product Marketing Manager

Know the market. Position our strengths. Be the leader.

The Role You’ll Play

CB Insights is looking for a Product Marketing Manager to join our Product Marketing team. Reporting to the Senior Director of Product Marketing, you’ll work closely with Marketing, Sales, and Product to position our product in a growing market. We’re a data driven team and need someone who loves numbers and isn’t afraid to dig into them to find the right answer, whether it’s competitive insights into our product or value patterns for sales.

About The Marketing Team

The marketing team at CB Insights is big on team collaboration. Team members are willing to jump in, even if it is out of their job responsibilities and work together to get goals across the finish line. There is never a dumb question, we are always willing to sit down and talk to each other and share our knowledge. The team has a work hard play hard mentality. Hard work is valued and building relationships with team members is equally as important.

Your Main Tasks

• Know the market better than anyone else at the company - and be able to articulate where we stand in it.
• Understand our customers and prospects - their needs, pains, and dreams. And drive home how we differentiate from the competition to ensure their success.
• Craft concise, benefits-driven messaging. Develop elegant value propositions that work.
• Create and deliver sales enablement materials such as pitch decks and messaging guides.
• Support Product releases with messaging and positioning for both customers and prospects, assisting with strategy that starts with development and goes all the way through product adoption.
• We need someone to be the expert on our competitors and stand up a competitive intelligence program that will help sales and our product team win.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Be the expert on win/loss analysis, and help us identify and act on trends.
• Partner cross-functionally to drive innovative marketing programs that are demonstrably impactful to the business, that drive device sales, develops the category, usage and satisfaction.

What You’ll Bring To The Table

• 3+ years’ experience in product marketing required; 5+ years’ experience in B2B SaaS environments a huge plus
• You like to figure things out. You’ve an investigator, a researcher, a curious learning machine. You ask questions and find the answers.
• Demonstrated experience working with Salesforce, Gong or similar and a passion for data-driven decision making.
• Strong listening skills, and the ability to influence decisions and lead cross-functional initiatives.
• Natural storytelling skills with a gift for writing and ability to create compelling content that speaks to customer pain points. Exceptional written and verbal communication skills.
• Extremely customer-focused approach, with a passion for uncovering insights and translating them into actionable product & marketing plans.
• Track record of successful product launches and proven ability to work cross-functionally in a fast-paced environment, adeptness at leveraging data to inform recommendations.
• Demonstrated ability to be both strategic and hands-on.
• Pragmatic Institute Certified a huge plus!

You’ll Be Successful Here If

• You love turning something complicated into something clear, concise, and actionable
• You like to tackle problems and think outside the box
• You enjoy learning new things
• You love working with others
• You thrive off a good challenge and feel a sense of accomplishment when you figure it out

Please note this is a US-based role.

In addition to base salary, this role is also eligible for a bonus opportunity.

A little bit about our pay practices: Typically, we will hire at our Hiring Target, but actual starting pay may be based on several factors, including, but not limited to, market rate, the qualified pool of candidates, internal compensation, candidate experience, and budgetary constraints.

Compensation

$78,750—$99,750 USD

What We're All About

We're on a mission to advance the technology economy -- one driven by innovation, markets, and entrepreneurship. We believe a thriving technology economy powers a thriving society. By synthesizing, analyzing and visualizing millions of data points, we deliver a 360° view of the technology economy – powering the insights that buyers, sellers, investors, and advisors need.

As a CBIer, you can expect to leverage generative AI to drive creativity, efficiency, and strategic decision-making. Our culture is infused with the spirit of exploration and experimentation – and AI is a catalyst for new ideas and breakthrough solutions.

Our Core Values

• Build Dope Isht
• Seek the Truth
• Create Simplicity
• Dive Deep
• Push Limits
• Own Outcomes

You’ll want to work here if

• You are excited about how AI is transforming tech
• You are hungry for feedback and the chance to grow
• Your instinct is to work smarter not harder
• You love developing as a SME with a POV
• You are motivated by challenges and big ideas
• You believe in radical personal accountability

You Don’t Want To Work Here If

• You are a tech pessimist
• Radical Candor is not your style
• You like to build big processes
• You stay @ the 30,000 foot view instead of digging into the details
• You prefer to operate in your comfort zone
• You expect to be judged by outputs instead of outcomes

What We Offer

• Award-winning culture: recognized by Inc., Glassdoor, and Built-in for leadership, career opportunity, and engagement
• Industry Insight: over 500k+ people follow our tech newsletter: sign up here
• Holistic compensation: cash, equity, rich healthcare insurance benefits including PPO, HSA, and FSA options, Gympass, multiple mental health resources, pet insurance, 401k match, annual education stipend, and generous paid time off.

About Our Pay Practices

We believe in recognizing and rewarding excellence. Our commitment to fairness means that compensation decisions consider factors like qualification, location, internal equity, and market data.

Our compensation philosophy goes beyond base salary. To align with your dedication and success, we offer total compensation as innovative as the work we do - this includes variable cash potential, equity, 401k matching, flexible healthcare options plus mental health and gym resources, professional development and education stipends, great PTO, and more.

Equal Opportunity Employer: At CB Insights we know that innovation comes from collaboration, belonging, and diverse perspectives. We’re proud to be an equal opportunity employer - all applicants are considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.