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Product Marketing Manager (Consumer Electronics)

Anaheim, CA
Overview: Product Marketing Manager (Consumer Electronics) Full Time, Direct Hire Onsite, Anaheim, CA $120-$150k/yr + bonus **100% employee and family paid benefits
We are the leading market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond. We are looking for a highly motivated Product Marketing Manager to join our organization.
Job Overview
As a Product Marketing Manager, you will be responsible for driving the go-to-market strategy for one of our key company sub-brands. You’ll excel at cross-functional collaboration and work closely with the Product, Creative, Media, and Sales teams to develop and deliver value to customers through new technology and product launches. In your role as Product Marketing Manager, you will be the regional expert in the consumer journey: why they buy, how they buy, and their buying criteria. You will be responsible for the development of a regional product roadmap, Go-to-Market planning, P&L management, product launches, retail packaging, messaging, market research, and monitoring competitive activity. You will seamlessly flow between high-level strategic planning and day-to-day project execution.
  • Create comprehensive go-to-market (GTM) strategies for all new product launches by working with cross-functional team to successfully schedule and create deliverables
  • Demonstrated success in product positioning and launching products to exceed business objectives
  • Build product messaging and unique selling points that sets new products apart from competitors
  • Industry and technical subject matter expertise in the brand, product category, or market
  • Understand how a product is sold into Retail channels while also driving the high-level strategy to maximize success rate (for example, experience selling products into BestBuy, Walmart, Target)
  • Analyze sales data and channel information, and create plans to improve product line sales by using, but not limited to, marketing and sales techniques
  • Recommend and implement pricing actions to drive the sales and profitability targets
  • Manage product roadmaps for feature enhancements and new product introductions
  • Synthesize ideas and suggestions from stakeholders and consumers to determine what to build, based on business priorities, strategy, and vision
  • Obtain insights into consumer usage, untapped opportunities, and buyer personas through interviews, surveys, focus groups, and sales data by collaborating with multiple departments
  • Responsible for providing the sales team with the necessary technical expertise and marketing materials to enable them to sell the product and close the deal with potential accounts.
  • Forecast and review inventory to meet the projected demands for launch and special promotions
  • Design market research to assess customer attitudes to current and new product introductions.
  • Represent the company and with any audience to explain the consumer-led benefits of products
  • Attend and participate in industry tradeshows and business meetings as the product expert
  • Bachelor’s degree in Marketing, Business, or equivalent experience (MBA nice to have)
  • At least 7+ years of total experience in the consumer electronics industry or similar
  • Excellent analytical and financial modeling skills with close attention to detail and accuracy
  • Experience in competitive and market analysis and development of custom reporting solutions
  • Ability to clearly communicate and defend your ideas and strategies
  • A passion for delivering solutions that exceed customer expectations
  • You do your best work in a fast-paced and flexible work environment
  • You’re comfortable and knowledgeable working on both the business and technology sides to drive the development of new customer experience solutions
  • Comfortable with giving presentations to internal and external audiences
  • Intellectually curious, empathetic, and driven to solve problems
  • Highly structured, data-driven problem solver
  • A savvy communicator who can distill complex concepts into clear and compelling messages

Please submit your resume for consideration. Thank you!
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

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