Product Marketing Manager

Los Angeles, CA

THE COMPANY

Cosm is a global technology company pioneering the world of immersive reality. We build end-to-end immersive experiences and develop technology that enables people to experience entertainment like never before. Cosm works across three primary markets—Sports and Entertainment, Science and Education, and Parks and Attractions—while pushing the boundaries of design, technology, and service. Our technology is used by the world's biggest entertainment brands to create mind-blowing immersive experiences for millions of guests. Cosm is a rapidly growing organization with ambitious plans.

We embrace diversity of all kinds, do our best to do the right thing, and never stop at uncertainty. Everything we do is to connect people with experiences bigger than themselves. We have built a strong company culture based on mutual respect, accountability to each other, intense curiosity, and a bold shared vision. We love what we do, and we have fun doing it.

MARKETING TEAM

Cosm's marketing team is building a global brand, which represents the best in class for its category. The team is responsible for developing marketing strategies, materials, and narratives in service of all Cosm companies and their respective audiences.

THE ROLE

Cosm is seeking a Product Marketing Manager to develop and execute the marketing strategy for our company's product line. Your primary focus will be to drive business growth by increasing product awareness, co-creating and executing go-to-market plans, and supporting the sales team with effective sales tools and messaging. You will collaborate closely with cross-functional teams, including product management, sales, customer success, and marketing, to ensure a cohesive and successful product launch and ongoing product marketing efforts.

LOCATION: Los Angeles, CA

REPORTS TO: Director, Marketing

Responsibilities:

Develop and execute comprehensive technical product marketing plans that include messaging, positioning, product launches, and sales support material
Work closely with the Product team to understand the technical product roadmap, value propositions, and critical features, then translate the information into compelling marketing messages
Create and manage technical product positioning and messaging that differentiates our product from competitors and resonates with target audiences for use across mediums such as the website and marketing collateral
Develop and execute go-to-market strategies for new products and features that drive demand and adoption in partnership with the Sr. Director of Marketing - B2B and department head
Collaborate with the marketing team to create technical marketing materials such as webinars, whitepapers, and case studies to support the sales process
Develop and execute technical campaigns to increase product awareness and generate leads
Recommend marketing automation pathways in partnership with the Sr. Director of Marketing -B2B
Monitor and analyze technical market trends and competitive activity to adjust the technical product marketing strategy as needed.
Write clear and compelling marketing copy that accurately conveys technical concepts to a non-technical audience
Provide excellent customer service to internal and external customers, including timely and thorough responses to inquiries and feedback

THE PERSON

We're looking for someone resourceful, passionate, and motivated. This candidate should be innovative and forward-thinking, able to respond to changing requirements and evolving business. They should be a natural communicator who can analyze complex situations and craft messages that are understood within different contexts - meeting the customer's need as they understand them. The ideal candidate should also be very detailed oriented and have rigorous attention to detail. At Cosm, we embrace these qualities as we push the boundaries in the immersive space.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Computer Science, or a related technical field
5+ years of technical product marketing experience in a B2B technology company
Strong knowledge of technical product marketing best practices, including messaging and positioning, go-to-market strategies, and sales enablement
Excellent written and verbal communication skills, with the ability to write clear and compelling marketing copy that accurately conveys technical concepts to anon-technical audience
Experience working closely with cross-functional technical teams, including product management, sales, and marketing
Strong analytical and problem-solving skills with the ability to analyze technical data and make data-driven decisions
Excellent customer service skills, including timely and thorough responses to inquiries and feedback
Ability to thrive in a fast-paced technical environment and manage multiple projects simultaneously
Experience with marketing automation and CRM tools (HubSpot) is a plus

Cosm is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees