Product Marketing Manager

Sunnyvale, CA

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey?


7400+ customers, including most Fortune 100 companies, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call "liquid software."


We are looking for a Product Marketing Manager and master storyteller to join our Marketing Team. In this role, you will be responsible for developing and executing marketing plans for critical components of the JFrog Platform, including JFrog Artifactory and our release lifecycle and compliance offerings.


You will craft the messaging and positioning for specific products and conceive innovative marketing programs that drive demand. You can grasp and translate sophisticated technical capabilities into benefits with keen attention to detail and an eye for quality.


In your role, you will focus on understanding software developers, DevOps engineers, their organizations' pain points, and purchasing criteria; and translate that knowledge into engaging collateral and programs.


As a Product Marketing Manager in JFrog you will...


  • Develop positioning and messaging platforms for products and solutions, summarize multiple messages for different personas into a higher-level story, and represent content graphically to move targeted audiences to action
  • Work closely with product management, solution engineers to understand and translate technical and product features to business benefits and value proposition
  • Create assets and collateral to highlight the benefits of JFrog products, including presentations, solutions briefs, case studies, white papers, videos, blogs, sales tools, and webcasts.
  • Drive new product launches, including the creation of launch plan and content – while managing the cross-functional implementation of the plan
  • Provide input for campaign strategies promoting JFrog products and solutions
  • Develop and maintain competitive positioning for key competitors and ensure the sales team is prepared to address competitive objections
  • Collaborate with business development to create joint partner marketing materials, including training content, positioning for partner sales teams, and joint customer
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products


To be a Product Marketing Manager in JFrog you need...


  • 5+ years of software product marketing, consulting, strategy, or similar field with at least a year of experience with a developer/DevOps product; experience with compliance solutions a plus
  • Experience developing sales-facing/sales enablement materials desired
  • Bachelor's or higher in business, marketing, or something else amazing
  • Solid written and oral communication skills
  • Track-record of successful interaction with customers, sales organizations, partners, and various internal organizations
  • Willing to travel :10%
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties


WHAT JFROG CAN OFFER…


  • At JFrog, base salary is only one component of our compensation package.
  • This position has a base salary range between $148,000 to $152,000. Base salary will be based on your skills, qualifications, experience and location.
  • This position also includes an equity package of restricted stock units (RSU). In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
  • JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
  • JFrog embraces hybrid work: 3 days in office / 2 days remote.
  • Additionally, this role may be eligible for discretionary bonuses or commission payments.


JFrog is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status or any other category protected by law.

Subscribe to Job Alerts